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Samsung's 10-year evolution: What the pioneer of mobile technology has in store for the Galaxy smartphone series

Samsung's 10-year evolution: What the pioneer of mobile technology has in store for the Galaxy smartphone series

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Text: Janice Sim


Ten years ago, users of today had no clue that the world was capable of mobile technology. But clearly, some innovators at Samsung did. The snappy tagline, "Do what you can't", has been the South Korean conglomerate's valiant philosophy for good reason. This year, Samsung celebrates its 10th year anniversary of the Galaxy series; an epic achievement that will only propel the brand further. From a humble grocery business of just 40 employees to a major electronic giant that's relentlessly pushing the envelope of the modern technological era, their past milestones has been nothing short of a revolutionary journey. And we're here for it.

PRE-SMARTPHONE INNOVATION

Back in 1999, before the smartphone was lauded to be smart, Samsung was already ahead of the game — with a foreign gadget called the TV phone, also known as the SPH MM20. Apart from inventing the possiblity of portable entertainment, there was also the SPH WP10, a watch phone, which combined the functionality of an electronic watch to a cellular booted handset. It might look slightly extraterrestrial to the modern-day millennial, but back then, the multi-functional device was pure innovation. A forefather of today's ubitiquous smartwatch? We think so.

Samsung Watch

THE BIRTH OF GALAXY

With all that prior innovation, expertise and the valuable lessons learnt, these tech mavens were ready for more. As the forerunners of the smartphone era, they joined hands with Android to create the extraordinary device that we now know as the Galaxy Series. In 2010, the first Galaxy S series came into the world. And it was an impressive beginning. Booted with a powerful GPU, a four-inch Super AMOLED display and a five megapixel camera, this smartphone became the exemplary prototype for enriching and simplifying the lives of users.

Samsung Galaxy S

THE GALAXY FAMILY

Tapping on the first child, the Galaxy SII and Galaxy SIII followed after respectively in 2011 and 2012 — delivering more relevant benefits to the modern-day consumer. Galaxy SII being the slimmest dual core smartphone while Galaxy SIII introduced S Beam — a seamless method of transferring large files from one Galaxy phone to another. 

Of course, our insatiable appetites for consumerism craved for more. As the years passed, the Galaxy series matched up to the growing needs and expectations, ceaselessly breaking new ground and expanding the user experience with every new device. In 2013, Galaxy S4 came up with Air Gesture, a nifty feature which could detect your gestures without your fingers touching the phone. Then in 2014, the Galaxy S5 immortalised the presence of a handy heart rate monitor. In 2015, the Galaxy S6's Edge Display showed off smooth curves on the immersive smartphone screen for the very first time. Water-resistant phones finally became a reality with the Galaxy S7's ability to withstand wet conditions. In 2017, the Galaxy S8's Infinity Display bestowed bezels to the edge of the phone, which in turn, expanded its screen size without needing a larger phone to serve up the same viewing experience.

Last year in 2018, Galaxy S9 came to fruition — comprising of a dual aperture that could automatically switch between various lighting conditions with ease, resulting in well-captured photos whether it was bright or dark, day or night. With the blessing of hardware development, the Galaxy family evolved. Today's iterations include a suite of functionalities as well as flagship mainstays that users would recognise the Galaxy fleet by: Samsung Knox, Samsung Pay and even Samsung Smart Things where your pocket smartphone can sync seamlessly with smart appliances. Calling it cutting-edge wouldn't even cut it.

TODAY'S SAMSUNG GALAXY S10

We've unpacked ten years of mobile-firsts from Samsung, and now the next generation of Galaxy is finally here. The Samsung Galaxy S10 and S10+ was unveiled last week in San Francisco where the highly-anticipated smartphone showed off brand new cutting-edge features. First off, the gadget itself has not one, not two but five pro-grade cameras equipped with ultra-wide lenses — all of which are powered by AI.

Samsung Galaxy S10

Film buffs and screen-junkies will also be pleased to know that the Galaxy S10 series has an immersive cinematic experience within its Infinity-O display. This is achieved using precise laser cutting to discreetly tuck the camera away without compromising on photo quality. The screen is nearly bezel-less and clothed in full-frontal glass with an edge-to-edge display. A smarter version of the fingerprint sensor can now be located on the front of the phone — with a revolutionary sensor, which uses ultrasonic pulses to detect the 3D ridges and valleys of your fingerprint. This ensures better security and allows you to unlock, drag and hold to open your apps.

Samsung S10 powershare

Last but not least, a wireless powershare. Sharing is caring, and when you're out of juice — the Galaxy S10 will be able to double up as a portable charging station with Qi technology. This means it can share its power wirelessly to all Qi-enabled smartphones, wearables and tech devices that desperately need a boost. 

Pre-order your Galaxy S10/S10+ to enjoy a free Wireless Charger Duo and Galaxy Buds (worth $386). Available at major telcos, Samsung Experience stores, selected electronics/IT stores and Lazada Singapore. For more information, click here.

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