Watch: Samsung's Galaxy A8 campaign wants you to know you're beautiful


Text: Janice Sim

Image: Screenshot from Samsung on Youtube

We could all use that affirmation any day

When was the last time someone told you that you were beautiful? Or rather, how would you react if someone did say you’re beautiful?

We say it’s time to embrace it.

In the modern-day society that we live in, where standards of beauty are challenged every single day, Samsung’s remake of an important video serves as a timely reminder to embrace our flaws and to love ourselves for who we are.

In line with Samsung’s latest smartphone launch — the Galaxy A8 — the promotional campaign video was co-directed by filmmaker Shea Glover, who was first responsible for a viral video in 2005, which captured a social experiment of various individuals responding to being called beautiful. Samsung’s short film revisited the moving concept, while showcasing the excellent sharp shooting features of the Galaxy A8.

Reinforcing the message of beauty, their latest smartphone too sparks a similar notion with the spotlight on capturing users just as they are with its remarkable camera. Marked as the first Samsung phone to have a dual front camera (16 megapixels and 8 megapixels respectively), the Galaxy A8 is also booted with a live focus feature. Featuring two separate cameras, users can have the freedom in choosing the type of selfies they look better in — for example, a crisp close-up shot with the background blurred out or a portrait with a clear background intact. As the camera is also fitted with low-aperture lenses, you won’t have to worry about shooting in low-light conditions. Shaky hands? No problem. The Galaxy A8 will take care of that with its video digital image stabilisation technology.

Finally ready to embrace your own distinctive beauty? Let the Galaxy A8 be a fitting start. 

The Samsung Galaxy A8 and A8+ are now both available in gold and black at all authorised mobile retailers.