Samsung's BTS edition: Galaxy S20+, Galaxy Buds+, and wireless charger's availability in Singapore
I Purple You
Three letters, BTS. The formidable force hailing from South Korea have proven themselves to be more than just a boy band. From selling out concert venues within seconds to raising millions for the BLM movement, their influence has certainly peaked internationally. Backed by a behemoth fan base (that's still growing by the day) — dubbed the ARMY, it's safe to say the boys of BTS have pretty much settled into world domination at this point.
Now, the band has bestowed a part of their legacy on Samsung's most recent drop — a BTS limited edition collection of Galaxy S20+ Phone and Galaxy Buds+, to mark their seventh anniversary of the fan collective. Here's everything you need to know before the glitzy tech merch sell out — after all, the ARMY is probably eagerly waiting in the wings as we speak.
Everything's full on purple
Fans would be well-acquainted with the phrase "I Purple You" — with purple being the last colour of the rainbow. The ARMY uses it as a way to say "I love you' or "I trust you". If a phone isn't enough for you, add a pair of purple Galaxy Buds+ and wireless charger to match. Yes, it's an entire collection to complete the look.
The little details
The adoration and expression of love is weaved in subtly, while keeping with Samsung's sophisticated design ethos — a tiny heart shape on the camera panel as well as the BTS logo beautifully imprinted at the back of the phone.
A whole lot of fan service
Available in both 5G and LTE variants, the Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Not only does the device come packed with decorative stickers to personalise your devices with, but also exclusive photo cards featuring pictures of the band members for fans to keep. Expect more merch as they give out not one, but two posters when you pre-order the Galaxy Buds+ with the wireless charger, along with your phone. This is what the Koreans call fan service.
The Galaxy S20 and Galaxy Buds+ BTS Editions will be available on 9 July, priced at $1,598 for the smartphone and $298 for the wireless earbuds.
Pre-orders are available from Samsung's official website from 19 June.