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Instagram Reels is set to upstage TikTok as the most popular video-sharing platform

Instagram Reels is set to upstage TikTok as the most popular video-sharing platform

Reel it in

Text: Anna Aye


We're well aware that the video-sharing and social networking platform, TikTok, has had its talons on Gen Z in terms of their engagement levels. With one difficult dance challenge after the other, as well as a bunch of nifty little makeup hacks, comedy sketches, and cooking videos on their platform, TikTok has somehow been able to capture the attention of the masses during the process.

However, with word of the US government's plans to ban TikTok due to data privacy concerns, Instagram has taken this chance to reel out Instagram Reels. Poised to take over TikTok's reigning title as the most popular video-sharing app for millennials and Gen Z's alike, Instagram Reels is set to launch in early August, starting with the US.

Instagram Reels is set to upstage TikTok as the most popular video-sharing platform (фото 1)

Curbing one's cabin fever due to the pandemic may have resulted in a mass downloading and consumption of content from these video-sharing social media apps, but what does this mean for hardcore TikTok-ers? Much like the death of previous video-sharing social media apps like Snapchat, Vine, and Musica.ly, TikTok is definitely facing some stiff competition as more alternatives like Instagram emerge. Like its predecessors, TikTok may eventually have to die down a bit, considering how big of a clout Instagram already has.

Instagram Reels will allow users to upload 15-second videos, using popular songs as background music and partaking in fun challenges and trends. Users won't have to post these videos to their stories or feed, as Instagram Reels provides an extra layer to their Instagram experience with a separate space specifically for filming, editing and uploading these videos. In our opinion? A smart move for Instagram with a backup plan in place should TikTok eventually get the boot.

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