Canon unveils Joseph Schooling as their new ambassador, while marking a decade of championing the sports
Canon has always been well revered for being a stalwart in photography and digital imagery, or even a camera man's loyal work wife, but what many might fail to notice about the brand is its relentless passion for the sports. You see, at every victorious sports competition, comes a swathe of photographers clicking away. This is where Canon comes in: this year announcing their new brand ambassador, Joseph Schooling, our nation's first ever Olympic champion, who coincidentally isn't a stranger to the cameras.
Moving forward, expect to see Schooling front the global brand's campaigns as well as appearances at future events. Apart from the exciting appointment, Canon also celebrates 10 years of supporting the Singapore Bowling Association — hence renewing its continued inititiave of grooming more outstanding local athletes.
"When a world-class brand picks you, that's when you're reassured of your worth. Having partnerships with brands like Canon gives me the peace of mind to train hard and focus on my career," says Schooling.