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Apple Keynote 2021: iMac with M1 chip, AirTag, Apple TV 4k, a purple iPhone 12

Apple Keynote 2021: iMac with M1 chip, AirTag, Apple TV 4k, a purple iPhone 12

Get them all

Text: Janice Sim


Earlier this morning, we got to witness Tim Cook waltz down a verdant oasis somewhere in Cupertino as he opened the floor to a slew of updates from Apple Keynote. Which was undoubtedly, the highlight of our week, especially with it being the first major announcement we had this year. Well, apart from the looming iOS14.5 that would include features like unlocking our iPhones without removing our face masks (with the help of the Apple Watch) as well as new emojis and diverse Siri voices. Now, there's certainly more to look forward to in the form of products. Amidst the sea of seamless transitions and state-of-the-art close-ups that the Keynote successfully translated, there's plenty to take in in today's headline of "What's new with Apple". TL;DR: An official commitment to be completely carbon neutral by 2030, there's now a purple iPhone 12, a thin powerful iMac that comes in bright colours (!), a better iPad Pro, and a nifty accessory that tracks your other stuff.

Yep, tons of new tech to bag — so here's our rundown below.

AirTag

An accessory that ensures you'll never lose anything ever again. Thanks to Apple's Find My Network, the AirTag rides on that and can be attached to anything — say your purse, car keys, or luggage. Each of them is small and lightweight, yet built in a polished stainless steel. The little guy also holds a built-in speaker that rings whenever it's activated, with a removable cover to help users replace the battery. We've got our eye on the Hermes number.

Airtag

The Airtag will be available on the 30th of April 2021
For more information, click here.

iMac

Behold, the thinnest iMac ever made. All thanks to the M1 chip that's now the force that powers the iconic computer. It's just 11.5 millimeters thin, with a sleek side profile to prove how far these guys have come to rendering their devices to the point of invisibility. It's also now splaying out in seven different alluring colours, marking a bolder, more playful next-generation model in its line-up ever.

Of course, looks aren't everything. The new iMac boasts a 24-inch 4.5K Retina® display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience. On top of that, there's also a 1080p FaceTime® HD camera, studio-quality mics (perfect if you're stuck in a house full of screaming kids), and a six-speaker sound system — resulting in the best camera and audio ever in a Mac. Enabled by the M1 chip, apps load just as speedy as they would on your iPhone and iPad. And this includes editing 4k video and heavy images whenever you're stuck with a tight deadline. On top of that, Touch ID is now available — now having its own little moment on the new keyboard.

Apple

The iMac will be available on the 30th of April 2021
For more information, click here

iPad Pro

Just when we thought last year's iPad Pro was already a hoot, it scores another level up with the M1 chip. You are essentially holding the world's fastest CPU cores in low-power silicon, basically enjoying 50 percent faster CPU performance than the A12Z Bionic. Those with the 5G cellular models will also stand to reap faster wireless connectivity. In dramatic fashion, the device also now supports Thunderbolt — a lightning-speed technology for data transfer and granting faster external storage and even higher resolution external displays. Another cool feature for everyday use? A smarter front-camera with Centre Stage, using machine learning to keep users centred in the frame during video calls. The kind of perfection we're all aiming for in our next Zoom meet.

iPad Pro

The iPad Pro will be available on the 30th of April 2021
For more information, click here

Apple TV 4k

Add the A12 Bionic chip and you'll have your own cinematic viewing experience on hand at home. This means better performance, graphic wise, video decoding and audio processing. Even your old telly at home can stand to gain from the software's ability to improve picture quality with the same light sensor used in our iPhones — which all boils down to colour balance. The snazzy box now supports HDR and Dolby Vision video — equating to a more seamless experience at 60 frames per second, as you're watching all the action unfold on your flatscreen. Its new remote now comes with an innovative clickpad control, for a better user experience and accuracy. Swiping and scrolling is that much easier with the outer ring of the clickpad, which almost takes us back to the good old days of the iPod. Gosh, do we miss those times.

Apple

The Apple TV 4k will be available on the 30th of April 2021
For more information, click here