The world’s largest Starbucks has landed in Shanghai

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Text: Janice Sim

An immersive coffee experience with a revolutionary AR element

It's a museum! It's a spa! It's Starbucks? Wait, it really is.

We're not kidding. The Seattle coffee chain has unveiled their latest baby, and it's a state-of-the-art behemoth coffee shop in the hip and bustling city of Shanghai. To call it a coffee shop would be a severe understatement, as the 2,700 sqm space doesn't just serve frappucinos and delicious beef pies, but encompasses a multi-sensory retail experience as well as a premium roastery.

Here in the two-storey coffee wonderland lies many attractions which is Chinese-focused — marking another first for the Starbucks.

Start by visiting three of their extensive coffee bars, which showcases various brewing methods with some of the rarest, small-lot coffees in the world. All of them will be roasted in China. Tea is also favoured in this store — aficionados can visit their Teavana bar to enjoy a selection of specially crafted teas. You'll also find a stunning copper cask, adorned with more than 1,000 traditional Chinese stamps, hand-engraved to depict the Starbucks story. Want to find out how your coffee is made? Witness the beans getting roasted through copper "symphony" pipes, as they travel directly to the coffee bars.

It's also hard to miss their ceiling — furnished with 10,000 handmade wooden hexagon-shaped titles, thoughtfully inspired by the locking of an espresso shot on a machine.

This Starbucks outlet wouldn't be in China if it didn't include a groundbreaking AR (augmented reality) element. Simply point your mobile device around the Roastery to learn a little more about how coffee is made, via the custom-made Roastery digital web-app platform.

You can easily see why we mistook this for a museum. Here's a huge reason (pun intended) to hit up Shanghai, come 2018. 


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