Ikea has had it with people who Instagram their food

Ikea has had it with people who Instagram their food

It's a meal. Not a competition.

Text: Denise Kok

Enough is enough

Table manners simply doesn't exist in the 21st century. People who hold a dish hostage each time it arrives at the table are more plentiful than Beliebers. It's ironic how viewers on Instagram, Facebook, and now Snapchat are the first to feast on the meal before the actual diners themselves. 

ikea food ad instagram

Nobody likes these Debbie Downers, much less Swedish furniture giant, Ikea, who has taken it upon themselves to shame these insufferable characters in a parody video set in the 18th century. The video drives home a message from Ikea's latest campaign, "Let's Relax", which urges people to ditch their obsession with broadcasting their lives and simply live in the moment. 

Ikea ad food instagram

It's a brilliant production. An aristocratic family settles down for a meal, only to have the patriarch summon a painter to capture a still life of the feast. The oil painting then makes its rounds (via scuttling footmen in Louis XIII wigs) to private chambers, the town square, and highfalutin soirées — all to amass validation in the form of a thumbs-up sign. The video underscores the absurdity of it all with these closing lines: "It's a meal. Not a competition." A notion we'll double-tap, stat. Let's just say we can't wait for Ikea to take a shot at Pokémon Go

Watch the video here:

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