Carlsberg's beer cans will now be glued together, instead of being binded in plastic rings
"Carlsberg, probably the best beer in the world" might still sound like a sweeping statement to some; but the Danish firm is officially the most eco-conscious brewery. We know this for a fact, with its recent announcement to abolish plastic rings within the multi-packs of beer cans. Yes, that means having lesser trash to take out.
So what holds the beer cans together? The binding element is none other than a special kind of glue. The kind that took a three-year development process, which resulted in dots of glue linking cans of beer together. Now known as "Snap Packs", the glue is said to be strong enough to be transported from stores to homes while brittle enough to break when twisted. On the surface, it will simply look like cans of beer tethered together like magnets.
This first-of-its-kind innovation will debut in the UK, before rolling out worldwide. We're talking a behemoth plastic reduction, hiking up to 1,200 tonnes a year — equivalent of 60 million plastic bags. Whoever said glue was old-school probably didn't think it could better the world for the future. Carlsberg's big move is here to shake things up.