Rolls-Royce bids farewell to its Phantom VII

Rolls-Royce bids farewell to its Phantom VII

Historic send-off

Text: Denise Kok

After 14 years on the road, the last of the current-generation Phantom will be stepping aside to make room for an imminent successor

When Rolls-Royce unveiled its New Phantom in 1925, it became the ride of choice for those in the know. Over the next 78 years, the Phantom would undergo several iterations, each time emerging with more power and elegance than its predecessors. Today, the Phantom VII bears all the hallmarks of Rolls-Royce's superlative luxury — interiors crafted by the boat-building and saddle-making industries, discreetly quiet performance, and the iconic lines and proportions that have defined the luxury ride for decades. 

rolls royce phantom VII

All good things must come to an end. But as the Phantom VII prepares to leave the stage, we can look forward to welcoming the Phantom VIII. While the luxury automobile manufacturer is tight-lipped on details at the moment, what we know is that the Phantom VII's successor will be underpinned by an "all-new aluminium architecture". Whatever it is, the new kid on the block will certainly have big shoes to fill.