Buro 24/7 Digital Awards 2017: Vote for your favourite influencer
Best in show
Drumroll, please... It's that time of the year again, where you get to cast your votes in order to help us discern the best in the digital world. We've just turned two (yes, two!), and while we can hardly believe we're almost out of infancy, we know we couldn't have done it without the support of so many brilliant folk in Singapore.
To help celebrate these talents, as well as our second anniversary, we'd like to invite you to take part in our Buro 24/7 Digital Awards 2017. This year, we've thrown in a new category in "Best Singapore CSR-Driven Digital Campaign", in order to recognise those who give back to society.
Who deserves to take home these coveted awards? Well, you decide — all you have to do is scroll through the nominees (from left to right) in each category, and click to vote.
*UPDATE* Voting has now closed. Thank you for your votes, and we look forward to announcing the winners at our Buro Digital Awards, held during The Buro Festival, on 26 July 2017. See you there!
A. BEST SINGAPORE FEMALE DIGITAL INFLUENCER
WINNER: ROSALYN LEE
1. Rosalyn Lee | Radio DJ and host (@heyrozz)
Total number of followers (across social networks): 118,532
Known for: Edgy personal style coupled with a vivacious personality, and dedication to her craft as a Lush 99.5FM radio presenter and Channel 5 host
2. Yvette King | E! News Asia host and TV presenter (@vettyking)
Total number of followers (across social networks): 143,166
Known for: Vibrant posts that mixes high fashion with high street, peppered with awe-inspiring travels and inside access to celebrities through her role as host of E! News Asia
3. Mae Tan | Marketing creative at Surrender (@marxmae)
Total number of followers (across social networks): 81,339
Known for: Bold and eclectic personal style characterised by logo tees, oversized layers, and street style must-haves — worn with a devil-may-care attitude
4. Victoria Cheng | Food writer, presenter and culinary host (@victoriacheng)
Total number of followers (across social networks): 125,722
Known for: Candid and light-hearted posts documenting food recommendations, fitness regimes, and personal travels through photos and videos
5. Angela Lee | Mixed martial artist (@angelaleemma)
Total number of followers (across social networks): 240,487
Known for: Fun and inspirational posts that showcase behind-the-scenes snapshots of an MMA star; often infused with posts of her fitness training and MMA competitions
Vote by clicking on one image below:
B. BEST SINGAPORE MALE DIGITAL INFLUENCER
WINNER: NAT HO
1. Joseph Schooling | Team Singapore swimmer (@josephschooling)
Total number of followers (across social networks): 301,783
Known for: Capturing an honest glimpse into his life — including friends and family in Singapore and the US — after winning Singapore's first Olympic gold medal
2. Henry Golding | Actor and host (@henrygolding)
Total number of followers (across social networks): 103,318
Known for: His meteoric rise to Hollywood with happy, picture-perfect mugs of his chiselled good looks, beautiful wife Liv Lo, and the much-hyped Crazy Rich Asians crew
3. Nat Ho | Actor and singer (@iamnatho)
Total number of followers (across social networks): 173,259
Known for: Selfies and wefies of his boyish good looks, travel anecdotes, and the occasional promotional video for his upcoming shows
4. Lee Yik Keat | Photographer (@yk)
Total number of followers (across social networks): 168,237
Known for: Futuristic and dynamic images of Singapore and beyond, with a knack for making the ordinary look extraordinary
Vote by clicking on one image below:
C. BEST SINGAPORE DIGITAL START-UP
1. GuavaPass | One-stop fitness platform
Synopsis: Launched in April 2015, GuavaPass is a monthly subscription to the best fitness gyms and studios in Singapore. With one pass, users are allowed access to a multitude of classes including yoga, kickboxing, spin, dance, and Pilates.
2. FastFast | On-demand courier delivery service
Synopsis: Launched in June 2015 as a trusted on-demand courier service that connects you to freelance delivery drivers, FastFast will have your packages to you in under 90 minutes.
3. Airfrov | Peer-to-peer shopping marketplace
Synopsis: Launched in January 2015, Airfrov connects overseas travellers with keen shoppers who wish to purchase stuff from abroad, in order to save on shipping costs. It recently raised US$500,000 in seed funding and sees on average 45,000 monthly active users on the site.
4. Honestbee | Online grocery concierge
Synopsis: Launched in December 2014, Honestbee is the first concierge grocery delivery service for all household and grocery needs in Singapore. It has recently added to their portfolio on-demand laundry and food delivery services.
5. oBike | Stationless bike sharing app
Synopsis: Launched in January 2017, oBike is Singapore's first homegrown stationless bike-sharing company, which allows commuters to travel via bicycles located all over the island.
Vote by clicking one image below:
D. BEST SINGAPORE CSR-DRIVEN DIGITAL CAMPAIGN
WINNER: MATTER PRINTS
1. Matter Prints | Socially-conscious travelwear
Synopsis: Founded by Renyung Ho, Matter Prints is a socially-motivated lifestyle brand that fosters designer-artisan collaborations, inspires consumers to value provenance and process, and pioneer industry change and sustainability for rural textile communities.
2. Desta's Coffee | Coffee producers
Synopsis: Desta's Coffee organically grows and cultivates the finest single origin Arabica beans from the rainforest of southwest Ethiopia. They believe that it is their responsibility to give back to the underprivileged in this world — 20% of profits from each bag of coffee beans go back to improving the livelihood of the Ethiopian community, while 1,500 loaves of bread are delivered to various elementary schools in Ethiopia daily.
3. Love, Mei | Fashion label and social enterprise
Synopsis: Love, Mei's Rebecca Eu started the social enterprise after visiting a halfway house in Manila that rehabilitated girls rescued from the sex trafficking trade. Through the sale of handmade apparel and accessories, they provide education and vocational training, to equip the girls with skills to support an independent livelihood.
Vote by clicking one image below:
What is the Buro 24/7 Digital Awards?
It's our way of acknowledging those who have made a significant contribution to the Singapore digital space over the last year. And, for our second Buro 24/7 Digital Awards — which will be held during our anniversary party (be sure to check out #TheBuroFestival) at The Deck on 26 July 2017 — we will be handing out awards in four categories:
A. Best Singapore Female Digital Influencer
B. Best Singapore Male Digital Influencer
C. Best Singapore Digital Start-Up
D. Best Singapore CSR-Driven Digital Campaign
How are the winners decided?
This is where you guys come in. Winners for each category will be decided through a combination of online voting (40%) plus offline votes cast by a panel of judges (60%) that includes Buro 24/7 Singapore's editor-in-chief, Norman Tan, Buro 24/7 Singapore's publishers, Michael and Bettina von Schlippe, and last year's winners — Nathan Hartono, Tabitha Nauser, Oon Shu An, and Nejla Matam-Finn.
What criteria is used to evaluate the nominees?
The nominees for each category (see below) were decided by the panel of judges who took into account the following quantitative and qualitative aspects of 'influence'.
For Best Singapore Female Digital Influencer and Best Singapore Male Digital Influencer:
(a) Number of followers;
(b) Engagement of followers (ratio of average 'likes' to total followers);
(c) Professionalism (which includes accountability, integrity, reliability, work ethic and communication);
(d) Quality of content (which includes originality, creativity and aesthic appeal); and
(e) Presence (which includes industry credibility, personality, passion, affability, and gravitas).
For Best Singapore Digital Start-Up, nominees must be:
(b) Predominantly digital in its operations; and
(c) Launched within the last three years (that is, not earlier than 2014),
as well as,
(d) Demonstrate innovation in their field;
(e) Achieved something significant in the last year; and
(f) Be relevant to the Buro 24/7 reader (that is, independent trendsetters with a global outlook for what's new and what's next).
For Best Singapore CSR-Driven Digital Campaign, nominees must be:
(a) Singapore-based; and
(b) Predominantly digital in its operations,
as well as,
(c) Given back to society in their scope of work;
(d) Demonstrate innovation in their field; and
(e) Be relevant to the Buro 24/7 reader (that is, independent trendsetters with a global outlook for what's new and what's next).
And it will be this same criteria that we ask you, dear reader and voter, to consider when casting your vote.
Voting ends on 17 July 2017.
When will the winners be announced?
The winner will be announced at the Buro 24/7 Digital Awards 2017 ceremony held on 26 July 2017.
THANKS FOR YOUR VOTE
Now it's time to get your friends, family and colleagues involved.
If you're reading this on a computer — spread the news by clicking on the social buttons below to share this story on Facebook, Twitter and Google+.
If you're reading this on your phone — you can also click on the WhatsApp icon below to instantly share this story with your contact list.