Nike fall/winter 2020 Revival collection: A zero waste step in the name of circular fashion
This year, Nike's latest drop for fall/winter 2020 is headed towards a new, defining direction. And it's cemented in the environmental footprint that the global sportswear giant has been championing — amidst a world shrouded by waste and fast fashion. In line with circular fashion, which is defined by fashion products designed with high longevity, resource efficiency, non-toxicity, biodegradability, recyclability and good ethics in mind, this collection boasts several standout features that set it apart.
All products in this edition meet at least a 90 percent pattern efficiency — meaning less waste on the floor. The key fabric featured in this collection is made up of a blend of recycled polyester and cotton — pre-industrial waste yarn from previous seasons' scraps. And while the greyish hue from the collection might seem like a nomcore style choice, it isn't. It is a result of undyed fabric, to contribute to less water usage from traditional dyed fleece offerings. Even the graphics within are made from Nike Grind, recycled athletic footwear and surplus manufacturing scraps.
Featuring nothing too out of the ordinary, the mens collection features a full-zip hoodie, crew, T-shirt, joggers and shorts — that includes a mix of at least 60 percent organic and recycled fabrics. The women's Move To Zero dress, shorts and crew pieces echo the same sentiments. In this single Revival drop, new manufacturing methods are displayed here, which are all meant to reduce waste and chemical use.
Going grey has probably never felt this mindful. Check out the entire collection here.