What Fitbit's Versa could mean for the future of women's health
Beauty in the details
Fitbit made sure to do one thing this year — listen to their pool of female users. Every year, the leading global wearables brand conducts a survey with their consumers to find out what new features could be added to their products. Apart from citing a longer battery life or a wider variety of music options, a demand for period tracking was also ranked amongst the top five wants.
The first of its kind feature is seen in their newest and lightest smartwatch, Fitbit Versa. Set to help women understand how their menstrual cycle could mean for their health, Versa's functions include logging in your cycle date and recording symptoms like headaches, acne and cramps. Backed up by Fitbit's new proprietary cycle algorithm, you can also receive predictions for when to expect your period as well as where you are in your cycle — the latter especially helpful for those hoping to conceive.
Other stand-out perks of a fitness smartwatch reside in Fitbit Versa, including activity and heart-rate tracking, alongside personal workouts to incorporate into your daily routine. Syncing with your smartphone, you'll receive text or call notifications while scurrying from meeting to meeting. Much rather go phone-free during your evening runs? You can. Songs can be easily accessed from the device, as well as a Fitbit Pay function, supported by more than 40 banks in 14 countries, including Singapore.
Revealing an ultra-thin, anodised aluminium case, the watch is slightly tapered and angled to fit wrists of all sizes. As with every Fitbit watch, you may choose to easily switch up the straps — ranging from tannery leather or stainless silver links. Its face comes in a rounded square sihouette, showcasing a bright touchscreen accentuated with high-def graphics.
So send a PSA to your girlfriends stat, this could be the timely season to upgrade your smartwatch.
Fitbit Versa will be available in April at all leading retailers. For more information, click here.