Durasport at Jewel Changi Airport: Why Singapore’s first immersive ultra-performance sports store is worth trekking down to our city's airport for
Back to the future
Jewel Changi Airport has done a fine job at heralding the future. From gleaming sky trains zipping past the Rain Vortex, to a lush indoor forest and walking trails, the brilliant complex is like nothing you've ever seen in an airport. It's a magnificent space, and it comes as no surprise that it's Singapore's most trending topic since Gardens by the Bay's colossal supertrees came into existence.
Nestled within Jewel's 280 retail and F&B outlets is another futuristic icon, one that is sparking change in the sporting world. A quick glance at Durasport's façade will leave you awed — the spacious ultra-performance sports store is the brainchild of interior and architectural firm Ministry of Design, and is wrapped in high-grade stainless steel, made to appear as if in dynamic motion. Think a scene straight out of Star Wars' revolutionary battleships, with segments that provide hands-on experiential zones via simulators for serious cyclists, skiiers, climbers, and triathletes. This allows them to test the various sportswear or equipment before making a decision to purchase.
The impressive thing is, all five simulators are firsts in Singapore. For starters, the Pro Ski 360 Simulator is a fully immersive ski simulator featuring "Downhill" mythical slopes, "Freeride", and "Slalom" (also known as parallel) options. If you prefer scaling heights, the Freedom Climber is an indoor interactive climbing wall with a rotating surface to simulate climbing without any height risks. Cyclists can also test the world's first graphene bicycle — a form of carbon lighter than paper but 200 times stronger than steel — on the Nero Elite Interactive cycling trainer rollers.
For those looking to pick up activewear, Durasport's exclusive Magic Mirror is all about "trying on" ski clothing without physically getting changed — you can even email the picture to yourself after. The Vasa Swim Trainer Pro swim bench also allows you to test the flexibility of triathlon specific wetsuits as well as your stroke technique.
A veritable dream for the ultra-performance athlete and sporting enthusiasts, Durasport houses nifty products that were curated in collaboration with Ministry of Design. This includes head-mouldable customised cycling shoes, adjustable alpine ski boots, and a power breather for swimmers which enhances lap times.
Even if you weren't a serious athlete, the state-of-the-art offerings and immersive customer experience at Durasport will leave you floored. And perhaps, a little more convinced that your next holiday is to the powdery ski slopes of Niseko?
78 Airport Boulevard, #02-224/225
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