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ASMR: The strange social media trend that could rival mindfulness

Brain-tiggling

Text: Janice Sim


ASMR might seem like a completely sound idea (pun intended), but any first-time viewer/listener of the strange trend would find it absolutely ludicrous. You're essentially tuning in to another individual's subtle movements — like the sounds of a fingernail scratching against a sponge or biting into an apple. Then again, an astonishing amount of people on the Internet also religiously follow Dr. Pimple Popper — and that's alot of gunk to deal with. 

ASMR sure isn't weird now; especially not with billions of people worldwide hooked onto the brain-tiggling phenomenon. Just hop on the hashtag #ASMR on Instagram or search for it on Youtube, and the flood gates will open. Even celebrities like Cardi B and Audrey Plaza are getting in on it, with the ASMR series regular from W Magazine.

Clearly, it's more than just a fetish. ASMR stands for Autonomous Sensory Meridian Response; as a result of certain sights and sounds. It is described as the tingling of the skin that starts at the crown of the head, followed by working its way down the spine. What do you get out of it? Increased responses of calmity and relaxation. It is said to help with better sleep, de-stressing and mood-boosting. A study from University of Sheffield found that "ASMR can have the same physiological and psychological benefits as relaxation techniques such as mindfulness."

Our stand? Anything to clock in those healthy hours of sleep — we'll try anything. 

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