adidas PureBOOST X: Running shoes for the cool cat
When it comes to crafting the perfect pair of running shoes, it seems like the men just don't get it. To that end, adidas has tapped on female athletes the world over to dream up the ultimate pair of running shoes for the fairer sex.
Dubbed the PureBOOST X, these form-fitting kicks are padded with thousands of foam capsules calibrated to give you a shot of energy with every step. To provide a fit that hugs the foot perfectly, three elements — a stretch mesh upper, floating arch, and lock-down lacing system — work in tandem to provide the requisite support for the wearer. The addition of a stretch web outsole enables you to flex your foot comfortably as it goes through its natural motion.
The shoe isn't just all substance and no style. "The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance," said Jennifer Thomas, Senior Director for Global Brands, Running. With its slim silhouette and vibrant colours, the PureBOOST X will carry you from the track to brunch with the girls.
Now available in stores and at the adidas e-store.