#FirstClassFriday: Perrier-Jouët teams up with Mischer'Traxler to unveil a champagne bottle worth toasting to
To new beginnings
A new year heralds new beginnings, and champagne house Perrier-Jouët has wasted no time in rolling out a very special bottle — dubbed the Perrier-Jouët Belle Epoque 2007 "Small Discoveries" by Mischer'Traxler — to showcase its exceptional vintage champagne. The bright, seductive pour reveals aromas of magnolia, honeysuckle and citrus, enveloped by notes of ripe pears and peaches.
If you were at Design Miami 2014, the design of the bottle might strike you as a familiar refrain. After all, the intricate stylings of the bottle drew its inspiration from 'Ephemerã', a kinetic art installation by Katharina Mischer and Thomas Traxler — collectively known as Mischer'Traxler — which featured metal cut-outs of plants that bloomed only when curious onlookers moved away from it.
This time around, Mischer'Traxler has transposed their playful installation onto a champagne bottle. Thankfully, the iridescent flowers, butterflies, and dragonflies gracing the bottle don't disappear upon your approach. Most notably, the label has disappeared — a bold move for a historic champagne house.
The limited edition Perrier-Jouët Belle Epoque 2007 "Small Discoveries" by Mischer'Traxler is available for private purchase only. For more detail, click here.
For last week's #FirstClassFriday, click here.