Under Armour releases its first lifestyle performance sneakers
Run with the wind
Ever so often, we notice a stranger on the train sporting the subtle Under Armour logo, whether it be on their lightweight tees, duffel bags or footwear — and we make the instant association that she's likely a fitness buff. It's not surprising, especially with the success the American activewear label has made for itself on our shores since its launch in 2014. Who can forget the viral "I Will What I Want" campaign, which empowered women all around the world after Misty Copeland and Gisele Bundchen shared their inspirational stories?
It's a brand new day, and here to set a new direction for the fitness-skewed house is its very first lifestyle shoe range. Wear these kicks from the crowded streets to your lunchtime workout, while still retaining every bit of your spiffy #ootd. Take your pick from its four ranges — each geared up to cater to varying style personas. The UA Threadborne Reveal fits snugly like a pair of socks with a grungy modern-day design. The UA Threadborne Shift is a sleek beauty booted with premium cushioning to withstand raving nights on the dancefloor. For a minimalist look, opt for the UA Charged 24/7 NU, lightweight and comfortable enough to last a day's worth of errands. Lastly, if you're into futuristic footwear, the ultra-pimped UA Moda Run Low will match up to Tron: Legacy with a contrasting mesh lining, which also means more breathing room for your feet.
The UA lifestyle performance shoes are now available online and at all Under Armour stores.