Buro. Beach Club: What to expect and what to sign up for at our fourth-anniversary party
Not to toot our own horn or anything, but here at Buro. Singapore, we know a thing or two about throwing a good party. In fact, the last time we did a big one (remember our epic Buro. Festival?), it won the Best Native Advertising at the 2018 Native Advertising Awards in Berlin.
We've set the bar pretty high for ourselves. So when we were thinking about how to celebrate our anniversary this year, we knew we had to pull out all the stops. More than that, we wanted people to take away something meaningful from the event. With our theme of body positivity for October (in line with World Mental Health Day falling on the 10th), we thought there's no better way to celebrate us and every body, literally, than on a beach.
If you haven't already, pop into our interactive microsite to see what Buro. Beach Club is all about. From acroyoga and BFF HIIT workouts to cocktail masterclasses and a massive runway show, our beach takeover will be jam-packed with plenty of feel-good activities. The best part? Admission is free, though you'll need to register for the classes, workshops and competitions held throughout the day. If they are booked out, fret not: Tanjong Beach Club's day beds are available for bookings, and you can always come chill with us at the bar. Ahead, a quick overview to help you conquer the beach:
What is this Insta-runway, you ask? Well, it's a fashion show, and we're sending 50 stylish Buro. Singapore readers in all shapes and colours down the runway, with hair and makeup done by the talented team at Laura Mercier and L'Oreal. Watch our models show off Pomelo's not-yet-launched holiday collection, as well as Charles & Keith's newest range, as the day turns to dusk.
YOGA & HIIT
The Buro. Beach Club, like all good beach clubs, is a day-to-night operation. We're starting our celebration bright and early with an acroyoga sesh by Pure Yoga, followed by a HIIT class with Pure Fitness, to get the good energy going. Thinking of sleeping in? (It's the weekend, after all!) Don't worry; there are afternoon sessions for the late-risers, but book your spots before they get filled up!
HEY, GOOD LOOKIN'
Master that beachy glow with tips from the experts at Shiseido's beauty workshops. Plus, Shiseido is bringing more summer to the curbside with a beauty pop-up truck that offers mini makeovers, skincare consultations and product samples. When you're done dolling up, hop on over to Skoda's space for a photo-op with the new Superb car, plus a chance to win a staycation.
Do you have steady hands, great aim, an impenetrable calm, a strategic mindset, and some luck? Take a walk down memory lane and indulge in a game of giant Jenga and Ring Toss. Better yet, we got these childhood playthings in adult size for dramatic effect, and you stand a chance to win the latest watches from Skagen.
We love great cocktails, wines, champagnes, beers, and ciders. To help you gain a deeper appreciation for the drink in your hand, we're holding more than a handful of masterclasses at Buro. Beach Club, where you'll learn more about Strongbow's ciders and how to make a mean rum cocktail. Don't say we didn't warn you: these spots are filling up fast!
Any good beach fete will have awesome music, and we have the DJs curated by The Analog Vault to thank for groovy vibes all day. Also, to celebrate the launch of our new and upcoming section Buro. Shop, we'll be setting up a pretty little space to showcase some of our favourite things, including exclusive Buro. merch. Oh, if you wish to book a day bed, head to Tanjong Beach Club's website to submit a request. We can't wait to see you!
Visit Buro. Beach Club's interactive microsite for the full programme run-down and registration.