Buro. Beach Club: All the best moments from our full-day beach takeover
When it came to our fourth anniversary celebrations, we knew, it was go big or go home. After all, we had aced our celebration at #TheBuroFestival two years ago, so it was time to put ourselves to another challenge: could we pull off a full-day Buro. Beach Club takeover at Tanjong Beach Club to fete this momentous occasion? The answer is yes, my friends, and that's exactly what we did.
Before our party on 19 October, we sent out e-invites that encouraged guests to write their names in the sand for a personalised invite. We also launched an interactive microsite with the cutest animations and all the information guests would need for a day of fun at Buro. Beach Club. Would they be starting their day with Rise & Shine Beach Yoga with Pure Yoga bright and early in the morning, working out during the BFF HITT Tabata class by Pure Fitness, or playing a game of beach volleyball with team captains, actress-host Munah Bagharib or Jasmine Chong, founder of Yoga Lab?
Even if working up a sweat wasn't on the cards, a day of fun certainly was, thanks to nostalgic games like giant Jenga and life-sized Ring Toss. The sweetener: winners of the respective games walked away with Skagen watches during competition hour.
What's a beach party — honestly — without a drink or two? Strongbow held a series of masterclasses that introduced guests to the world of the cider. Each session started off with a sampling of various Strongbow's ciders, from medium dry to dry, followed by much-needed servings of cocktails and a popiscle. Those in search for a stronger pour had to look no further than the Lillet cart as well as the Havana Club booth, which conducted three cocktail masterclasses on making the perfect daiquiri, mojito, cancha, and Havana y coco. Of course, there were non-alcholic options — thanks Pocari, HICJUICE and Evian — to keep everyone hydrated in the heat.
Whether it was browsing the real-life Buro. Beach Shop, snapping a picture at our photo wall, Instagramming our stunning flower canopy by fleurapy, visiting the Pomelo experiential corner, or posing alongside a Skoda car to win a night's stay at Six Senses Maxwell, there was plenty to see and do throughout the day. Beauty junkies were especially pleased to find a Shiseido truck parked right next to Tanjong Beach Club during the day, offering mini-makeovers and skin consultations. The beauty masterclasses conducted by the Japanese brand were in hot demand as well. Over cocktails and delicious bites, major fashion retailer, TSUM also hosted a special tea time session with our Friends of Buro. to talk about travelling to Russia and shopping in their Moscow and St. Petersburg stores.
As day turned to dusk, there was a palpable energy in the air as The Analog Vault amped up on the electric tunes. Unseen to our guests, 50 of our gorgeous readers (in the good hands of Laura Mercier and L'Oreal Hair) were getting ready for a fashion show. As The Analog Vault Selectors and DJ RAH dropped the beat, they strode out onto the Insta-Runway, decked out in Pomelo's latest galaxy-inspired Holiday collection (we got dibs on this worldwide launch, BTW) as well as shoes and accessories from Charles & Keith. PSA: Get 20% off Pomelo Pick-Up with our exclusive code BURO20 if you're planning to add to cart.
As the models walked the finale, dancers took centrestage to perform to the delight of our guests, signalling the start to a night of partying. Even the drizzle, which thankfully halted as suddenly as it arrived, didn't do much to dampen spirits. Folks, that's how we truly knew you thought this was an epic celebration (even worth braving the rain for).
Don't just take our word for it, relive all the highlights at our party in the video below.