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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

The fur industry betting on influencers for a comeback. This year, Saga Furs hired Bryan Grea Yambao, better known on Instagram as Bryanboy, to design a series of fur-focused capsule collections. The first five-piece collection quietly went on sale on Luisa Via Roma in April, with a more robust marketing campaign planned for autumn. A second, larger line is due for release next year. It s rare for Saga to sell fur directly to consumers; as the industry s second-largest auction house, its main business is in connecting fur farmers with buyers, turning a profit by taking a commission from each sale.

Until recently, the #fur industry depended on growing business in the West. But political challenges in Europe and the US are affecting production and trade. Just two weeks ago, Ireland announced a phased ban on fur farming, following in the footsteps of Norway, Luxembourg and Belgium, which all announced bans last year. Los Angeles and San Francisco are banning fur sales, while New York s city council is considering a similar law.

Over the last two years, animal rights activists have successfully encouraged a number of top-tier luxury brands, including Gucci, Michael Kors and Burberry, to stop using fur. The steady stream of brands joining the movement is still continuing   most recently, Prada said it was ending its use of fur in May.  Consumers won t be fooled,  says PJ Smith, fashion policy director for The Humane Society of the United States, about the Bryanboy campaign.  The fact is that consumers simply don t want products that cause extreme animal suffering, and savvy companies are responding by changing their ways rather than clinging to an outdated past.  Read the full story at businessoffashion.com [Link in bio]  : @gettyimages
The fur industry betting on influencers for a comeback. This year, Saga Furs hired Bryan Grea Yambao, better known on Instagram as Bryanboy, to design
This week s #MondayMotivation comes from photographer, artist and model Petra Collins, who has become one of the leading voices of a movement called New-Wave Feminism. Born and raised in Toronto, Canada, Collins decided to launch her own art collective called  The Arduous  during her last year of high school. Shortly after, she published her photography for Tavi Gevinson s Rookie magazine, in addition to creating an online space for female artists. After moving to New York, Collins held exhibitions of her work, including a show and controversial shirt collaboration with American Apparel that gained international attention.  
 
She has photographed covers and high-end editorial for publications including US and Italian Vogue, Dazed & Confused, The New York Times and CR Fashion Book. She also notably shot Kim Kardashian West for Wonderland Magazine and Chance the Rapper for the cover of Teen Vogue, as well as lending a hand to the film and music industry by shooting music videos and artwork for artists such as Selena Gomez. Her work has been exhibited by The Museum of Modern Art, The Tate Modern, Miami & Hong Kong Art Basel and more, and in 2017, Collins was named in Forbes  30 under 30 list. 
 
Collins has a close working relationship with Gucci s creative director Alessandro Michele, and has walked in the brand s Autumn Winter 2016 show, shot a short film for Gucci eyewear in 2017 and featured in the house's Gucci Bloom fragrance advertising campaign, alongside Dakota Johnson and Hari Nef. 
 
Feeling inspired by this story? Find your dream job in fashion and discover the latest opportunities at the world's leading brands on businessoffashion.com/careers #qotd #quoteoftheday  : @gettyimages
This week s #MondayMotivation comes from photographer, artist and model Petra Collins, who has become one of the leading voices of a movement called N
Do you know your CRMs from your CEOs? In our new video series,  None of Your Business , we re putting the business acumen of fashion s foremost figures to the test. On this week s episode, Erdem Moralioglu is in the hot seat. Watch the London-based womenswear designer tackle questions about balancing creativity with #business, his most expensive dress to date and, of course, a quick-fire round on business acronyms. Discover the full video now at businessoffashion.com. [Link in bio] #fashion
Do you know your CRMs from your CEOs? In our new video series, None of Your Business , we re putting the business acumen of fashion s foremost figure
The story behind sustainable sneaker brand Veja begins in 2004, with two French 20-somethings who had "nothing to do with fashion." Sébastien Kopp and François-Ghislain Morillion, who had known each other since high school, were both working in US cities before leaving their jobs in banking to pursue projects they found more fulfilling. "We didn't like to be a small piece of a big thing that was heading nowhere," says Kopp.

The duo went on to found an NGO that audited French companies' supply chains for their attention to environmental and socioeconomic justice, but quickly became frustrated with the lack of genuine, sustained action being taken by the big corporations they worked with. They recognised the power companies have to effect a material change, but also keen to not make #sustainability an afterthought, at just 25 years old they decided to create a line of responsibly sourced and produced sneakers.

But why #sneakers? "It was a product we grew up with, a product of our generation," says Kopp, but most of all, "it was a product we loved." As well as being a cultural signifier, he notes, the humble sneaker also symbolises the injustice and exploitation of an increasingly globalised garment industry. Launched in March 2005, Veja's sell-out first collection of 4,500 pairs of sneakers were the result of months-long trips to Brazil, where everything from cotton and rubber to the manufacturing itself was sourced. In 2018, Veja counted 1 million shoe sales, but the last 15 years of growth are the result of careful expansion contingent on fair-trade principles maintained with its suppliers. On this week s #BoFPodcast episode, Kopp discusses how Veja became the fashion world s buzziest ethical #footwear brand. [Link in bio]
The story behind sustainable sneaker brand Veja begins in 2004, with two French 20-somethings who had "nothing to do with fashion." Sébastien Kopp an
What if fashion reverted back to the simple but oh-so-fundamental activity of making dresses that make people empowered, liberated, magnified or just plain beautiful?  asks BoF contributor Angelo Flaccavento. It s a reactionary notion completely at odds with the streaming of fashion as entertainment and the need to feed social media. But #couture, in particular, already speaks volumes, at least in terms of silhouettes, textures and finishes. The clothes need to stand alone.

From Givenchy s  charming brand of strictness  to John Galliano examining  the highs and lows of our contemporary world  at Maison Margiela and Maria Grazia Chirui  thinking about the dress as habitat or architecture  at Dior, read Flaccavento s full review of #HauteCouture at businessoffashion.com [Link in bio]  : @sonnyimages   : Angelo Flaccavento
What if fashion reverted back to the simple but oh-so-fundamental activity of making dresses that make people empowered, liberated, magnified or just
Last night, #Fendi presented its latest #hautecouture collection at the Temple of Hadrian in Rome. What do you think of the full looks? #bofw
Last night, #Fendi presented its latest #hautecouture collection at the Temple of Hadrian in Rome. What do you think of the full looks? #bofw
Combining Western silhouettes and shapes with a Middle Eastern flair for ornamentation and embellishment, Elie Saab s romantic evening wear has earned him fans from all over the world, particularly with brides-to-be. Born and raised in Damour, a coastal suburb of #Beirut, Saab began teaching himself how to sew before the age of 10, dressing his sister in scraps of fabric from their mother s closet that he would put together. By 1982, at age 18, he had launched his own label in Beirut, after a brief stint at design school in #Paris. Despite the civil war that broke out in #Lebanon in 1975 that displaced many people, including Saab s own family, he insisted on opening his dressmaking studio in his native country.

The designer is also popular with royal families in the Middle East; Queen Rania of Jordan famously wore one of his gowns for her coronation ceremony in 1999. On the red carpet, Halle Berry put Saab on Hollywood s fashion map when she accepted her 2002 Academy Award in a sheer embroidered gown with a crimson taffeta skirt. He became the first non-Italian designer to be accepted into the Camera Nazionale della Moda, the country s governing body for Milan Fashion Week, where he debuted his ready-to-wear line. Shortly thereafter, in 2003, Saab was invited by the Chambre Syndicale de la Haute Couture in Paris to be a member and still remains one of the few officially ordained #hautecouture labels in the world. Saab s company is now based in Paris and he splits his time between Lebanon, France and Switzerland, with his wife Claudine. On his birthday, discover more about the designer at businessoffashion.com [Link in bio]
Combining Western silhouettes and shapes with a Middle Eastern flair for ornamentation and embellishment, Elie Saab s romantic evening wear has earned
A growing number of designers are turning #deadstock, vintage and other found fabrics into big business. Thrifty fashion-school students are discovering their ability to scour flea markets and warehouses for discarded textiles can be scaled into global brands. They're increasingly joined by some of the fashion industry's biggest players, including luxury brands riding the nostalgia trend and mass retailers looking to burnish their #sustainability credentials with "upcycled" materials. However, BoF reader @dreamalittlegreenwithme questions the long-term value in deadstock materials with the rise of technology. Do you agree? 
 
We love hearing your opinion and will monitor reader comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFMySay on social media to submit your opinion, thoughts and feedback on any article. [Link in bio]
A growing number of designers are turning #deadstock, vintage and other found fabrics into big business. Thrifty fashion-school students are discoveri
Pierpaolo Piccioli nurses a fantasy of a world where people live unbound by borders, free to express themselves,  says BoF s Tim Blanks, in his review of Valentino s #HauteCouture show. One of Piccioli s  inspirations for this Utopia is Irving Penn s  Worlds in a Small Room,  the photographer s 1974 celebration of cultural diversity.  It s not about a geographical situation but about humans. And haute couture is a lot about the human too,  the designer reflected before his show on Wednesday.

Piccioli s imagined Utopia may be untrammelled idealism, but his insistence on diversity and inclusivity has brought couture down to earth at the same time as he has sent it soaring to heaven. There was a strong sense of that fantasy/reality spectrum in his new collection: capes of imaginary landscapes gorgeously collaged from velvet, taffeta and lamé shared the runway with the relative restraint of a pink cashmere coat over citron wool pants. Lauren Hutton, icon of 1970s Americana, modelled a parka and a simple shift tied at the waist. Adut Akech, the Sudanese-born model who is the new face of Valentino, closed the show swathed in a massive nimbus of purple organza. Radically different worlds, but united by Piccioli. His notes referred to  the opulence of diversity.  His show brought that idea to extraordinarily vivid life. Read the full review at businessoffashion.com [Link in bio]  : @indigital.tv #Valentino
Pierpaolo Piccioli nurses a fantasy of a world where people live unbound by borders, free to express themselves, says BoF s Tim Blanks, in his revie
Back in March, designer Caroline Hu won the inaugural #BoFChinaPrize, in partnership with @yu_holdings. Today, it was her moment to shine again as she showcased her collection to international buyers, press and other members of the fashion industry during an intimate presentation at Paris #HauteCouture Week.

Having also been shortlisted for this year s LVMH Prize, it is no surprise that insiders were already tuned into Hu s tableau of modern femininity. Slivers of pink and green along the neckline of a pastel yellow ensemble recall Monet s Water Lilies, while tufts of tulle cascade alongside painstakingly smocked strokes of lace and silk, forming a vibrant textural  camouflage.  Navel-baring, deconstructed silhouettes made the pieces more covetable, less Versailles excess. Her complex signature is the product of hundreds of hours (Hu s more colourful creations can take a week to execute when she s working alone) of solitary work and an instinctual eye.

Learn more about the young designer, her aesthetic and how she plans to grow her emotionally charged couture label into a resilient business. [Link in bio]
Back in March, designer Caroline Hu won the inaugural #BoFChinaPrize, in partnership with @yu_holdings. Today, it was her moment to shine again as she
Step inside today s intimate presentation in honour of #BoFChinaPrize winner Caroline Hu, supported by official mentor @otb. International buyers, press and other members of the fashion industry gathered at the Ritz Hotel during Paris #HauteCouture Week to admire her stunning designs and learn more about her business and aspirations.  : @gettyimages
Step inside today s intimate presentation in honour of #BoFChinaPrize winner Caroline Hu, supported by official mentor @otb. International buyers, pre
Streetstyle shots or impromptu runway show?! As we are preparing for an intimate presentation to celebrate #BoFChinaPrize winner Caroline Hu during #HauteCouture week in Paris today, our models took to the streets of the French capital as they made their way to the venue. For a peek behind the scenes, go to our Instagram Stories and stay tuned for more.
Streetstyle shots or impromptu runway show?! As we are preparing for an intimate presentation to celebrate #BoFChinaPrize winner Caroline Hu during #H

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