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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Inditex, which has driven success in large part through its ability to rapidly respond to the ebb and flow of consumer demand, is stepping up its sustainability initiatives, starting with its biggest brand, #Zara. Building on work already underway, the fast fashion giant is introducing a slew of new #sustainability targets and reiterating existing goals, many of which will be implemented fastest at its flagship brand.

The initiatives come amid dramatic changes in the industry that are heaping pressure on retailers to change and adapt. The rise of the internet has brought a new degree of digital transparency to the fashion industry, fueling demand for greater openness from consumers and activists as awareness of fashion s negative #environmental and social impact goes mainstream.

But the sheer volume of Inditex s output raises questions about how sustainable any company that produces so much product can be. The company doesn t see its business model at odds with sustainability goals. On average, Zara releases 500 new designs a week, 20,000 a year. Instead, the brand says its scale is what gives it the opportunity to make a difference, driving efficiencies and pushing its manufacturers to adapt their operations to meet the company s sustainability standards. Swipe to discover Zara s roadmap to sustainability and weigh in with your thoughts below. [Link in bio]
Inditex, which has driven success in large part through its ability to rapidly respond to the ebb and flow of consumer demand, is stepping up its sust
Can Foot Locker be cool? While a new golden age of sneakers has arrived, the multi-brand retailer has largely missed out on the boom. Its sales have slowed, its operating margin declined and its stock is down, even as Nike, Adidas and other brands it sells reap the windfall. 
 
The problem is not just Foot Locker s stodgy image as a mall anchor, but also its old school approach to being a middleman in a market where limited hype releases bring a halo effect to every brand and retailer associated with them. Today's customers, particularly in the US, care more about trends and aesthetics than athletic performance when buying #sneakers   making cultural relevance a key factor. 
 
But, Foot Locker has a plan to join the cool kids. The retailer has quietly set up an in-house incubator, Greenhouse, that will produce limited-edition products in collaboration with influential designers and brands. It s a model that has become popular in recent years among brands looking to change their narrative. Moncler s Genius programme is the gold standard, with similar initiatives underway at Tod s and Calvin Klein, among others. Can one of the world s biggest athletic footwear retailers catch up with the rest of the market?  : @gettyimages
Can Foot Locker be cool? While a new golden age of sneakers has arrived, the multi-brand retailer has largely missed out on the boom. Its sales have s
Swimwear is thriving as consumers spend more on travel. The category is at the forefront of the  lifestyle  approach to #fashion. Global swimwear sales totalled $21.7 billion last year and are growing at a time when overall apparel spending is flat, according to Euromonitor. With no clear market leader, dozens, if not hundreds, of brands are crowding into the category, from venture capital-funded start-ups like Summersalt, Denizeri and Andie to global fast-fashion players like Asos and Boohoo and even Victoria s Secret, which recently reintroduced #swimwear after exiting the space in 2016.

Brands are hoping that consumers will associate their #bikinis and trunks as part of a memorable experience, whether it s visiting an exotic beach or lounging by the pool. Plus, swimsuits are tailor-made for Instagram. The social media platform is ground zero for the swimwear boom, with ever-more brands targeting men and women with low-priced and eye-catching, if sometimes impractical designs. Instagram s algorithm also plays a role; a user who clicks on an ad for a $6 thong bikini will be served up many, many more. Big or small, to garner any market share in this sea of brands today, swimwear companies must find new ways to stand out. Swipe to discover our top tips and read the full story at businessoffashion.com [Link in bio]  : @denizeri_swim
Swimwear is thriving as consumers spend more on travel. The category is at the forefront of the lifestyle approach to #fashion. Global swimwear sale
What does PPC stand for and what is a CSR Officer? In the new episode of our video series,  None of Your Business , we test the business acumen of fashion's foremost figures. In the hotseat this time are Charlotte Stockdale and Katie Lyall, the #design duo behind accessories company Chaos. Watch to learn their recipe for #business success, the weirdest thing they've ever made and what it takes to get a job at Chaos. But above all, how will they fare on the infamous quickfire round? Discover the full video now at businessoffashion.com. [Link in bio] #fashion
What does PPC stand for and what is a CSR Officer? In the new episode of our video series, None of Your Business , we test the business acumen of fas
BREAKING | #StellaMcCartney inks deal with #LVMH. A little over a year after splitting with French luxury giant Kering, the designer is teaming up with arch rival Moet Hennessy Louis Vuitton. Stay tuned for more information as the story develops on businessoffashion.com [Link in bio]  : @indigital.tv
BREAKING | #StellaMcCartney inks deal with #LVMH. A little over a year after splitting with French luxury giant Kering, the designer is teaming up wit
Born in 1946 in Reggio di Calabria, Italy, Gianni Versace became one of the top designers in fashion, after launching his namesake label in 1978. Growing up, Gianni began working with his mother, who was a dressmaker, before moving to Milan. He presented his first collection in 1978, and quickly became a sensation on the fashion scene. His designs were refreshingly bold, and included famous styles such as the bondage collection in Fall 1992, Andy Warhol prints in 1991 and safety pin dress from the 1994 Versace collection. Gianni kept the business independent and hired both his brother Santo and his sister Donatella.

Gianni was credited with creating the  Supermodel  and hosted extravagant catwalk shows which included #models such as Naomi Campbell, Christy Turlington, Cindy Crawford and Linda Evangalista. The designer also dressed high-profile figures including Elton John, Princess Diana and Madonna. The Versace brand went on to expand into homeware and jewellery, as well as #hautecouture in the 1980s.

Gianni met his long-term partner Antonio D'Amico and enjoyed a 15 year relationship with up until his tragic death in Miami, Florida in 1997. His sister Donatella, with whom he had a particularly strong bond, took the helm and helped grow the #Versace brand into a billion dollar business. Today, on the anniversary of his passing, BoF remembers Gianni Versace.  : @gettyimages
Born in 1946 in Reggio di Calabria, Italy, Gianni Versace became one of the top designers in fashion, after launching his namesake label in 1978. Grow
Barneys New York Inc is exploring options that include a bankruptcy filing, as it struggles with high rents and changing consumer tastes, according to people familiar with the matter. The nearly 100-year-old retailer, known for its high-end designer collection, is working with law firm Kirkland & Ellis LLP to prepare for a potential #bankruptcy filing that could happen in the coming weeks. #Barneys has not yet made a final decision on whether or not to seek bankruptcy protection, and is weighing other possible solutions for addressing high rents that are straining its business. Sources have stated that filing for bankruptcy would be one option to deal with expensive leases.

The retailer's flagship department store on Madison Avenue in #Manhattan has weighed on its finances. Should it file for bankruptcy, Barneys would be one of the most high-profile victims of the downturn in retail, and underscore how even luxury department stores are not immune from fierce competition with e-commerce firms such as Amazon.com Inc. Other retailers including, Sears Holdings Inc, Toys "R" Us Inc and Gymboree Group Inc have also filed for bankruptcy in roughly the past year.

In addition to its upscale department stores, Barneys operates BarneysWarehouse outlets, as well as Freds restaurants. In all, Barneys has 28 locations, according to its website. Its most prominent locations include Beverly Hills, California; Chicago; Seattle; Boston; San Francisco; and Las Vegas.   : @reuters  : @gettyimages
Barneys New York Inc is exploring options that include a bankruptcy filing, as it struggles with high rents and changing consumer tastes, according to
Today s #MondayMotivation comes from designer Daniel  Dapper Dan  Day, who released his memoir last week. With his namesake store on 125th Street, Dapper Dan pioneered streetwear in early 1980s New York, co-opting luxury branding to design original garments with high-end detail. He drew powerful New York City hustlers as clientele, who were attracted by his strong street reputation as a legendary professional gambler and dandy. He went on to outfit entertainers and other celebrities, including LL Cool J, Salt-N-Pepa, Missy Elliott and Jay-Z. 
 
Cited as a cultural commentator and pioneer of hip-hop style, he brought luxury to the masses by mixing and sampling brands and logos, which ultimately resulted in his store closing during the 1990s due to copyright infringement lawsuits. Now he is inspiring the very brands whose products and designs he once referenced. 
 
Most prominently, Day partnered with Gucci in 2017 after the brand faced backlash for appearing to have referenced one of his original designs. Gucci went on to sponsor the opening of a new Dapper Dan studio and atelier in Harlem. In the wake of the Italian brand s recent blackface scandal, Day also helped spearhead new company initiatives to promote diversity and inclusivity. 
 
Feeling inspired by this story? Find your dream job in fashion and discover the latest opportunities at the world's leading brands on businessoffashion.com/careers #qotd #quoteoftheday  : @gettyimages
Today s #MondayMotivation comes from designer Daniel Dapper Dan Day, who released his memoir last week. With his namesake store on 125th Street, Dap
This week, #LadyGaga partnered with Amazon to launch her beauty brand, Haus Laboratories. The singer and actress has long positioned herself as the embodiment of authenticity and inclusivity, traits consumers have come to demand from new beauty brands, whether it s launching with 40 shades of foundation or crowdsourcing ideas from Instagram. #HausLaboratories is set up to be the opposite of the filtered, Facetuned brand of  authenticity  spawned by the Instagram era. However, BoF reader Bibiana Mesa questions what role sustainability plays in the launch of the new #makeup line. 
 
According to the State of Fashion 2018 report by BoF & McKinsey, sixty six percent of global millennials are willing to spend more on brands that are sustainable. And nearly 90 percent of respondents to a study performed by LIM College said they would be willing to boycott a fashion brand if it was not sustainable. But does the same hold true when it comes to #beauty? 
 
We love hearing your opinion and will monitor reader comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFMySay on social media to submit your opinion, thoughts and feedback on any article. [Link in bio]
This week, #LadyGaga partnered with Amazon to launch her beauty brand, Haus Laboratories. The singer and actress has long positioned herself as the em
Which are the best schools for undergraduate #fashiondesign? Swipe for a closer look at those institutions in the USA, UK, France and Italy that obtained a  badge of excellence  for their overall performance across factors like learning experience, career opportunities, reputation and more.

Our #BestFashionSchools2019 assessment is of course global and covers schools around the world: to explore the full report, click the link in bio. Some institutions chose not to actively participate in this year s assessment and as such some reputable programmes may not appear. This does not mean they are not worthy institutions which merit students  consideration. It simply means we did not have enough data to include them. [Link in bio]
Which are the best schools for undergraduate #fashiondesign? Swipe for a closer look at those institutions in the USA, UK, France and Italy that obtai
An iconic Indian textile, emblematic of Gandhi s struggle against colonial rule, made a guest appearance at the recent launch of Kourtney Kardashian s wellness website Poosh. #Gandhi and #Kardashian? The reality TV star s Eve Lom wash cloths are made from muslin sourced from India. Muslin is also known as khadi: the hand spun, hand woven cloth at the heart of Gandhi s struggle for independence and a politically infused symbol of Indian-ness.

What Gandhi himself would have made of this iconic textile appearing on the site is anyone s guess. But in the century that has passed since Ghandi s time, khadi has come to have many different meanings. While global brands like Levi s, Anthropologie and Issey Miyake regularly use it for its earthy and spiritual image, the #textile still suffers from an image problem in other quarters. Nonetheless, it is big business.

In connecting society, clothing and personal identity with political decision making, Gandhi s vision of #khadi was a forerunner of today s ethical fashion movement. Gandhi believed khadi could help India gain economic independence from British rule, a system which saw Manchester clothing imports all-but wipe out the Indian cotton industry. He exhorted Swadeshi (economic nationalism) and encouraged Indian citizens to spin, weave and wear khadi and burn their foreign imported clothes on public bonfires.

Today, khadi s powerful symbolism as the  fabric of freedom  has taken on new resonance as a form of  home-grown luxury  in the context of India s growing economic power. Between nostalgia for a simpler socialist past and hopes that the textile could help weavers share in India s shining capitalist future, the very idea of khadi remains hugely emotive in India, with cinema and popular culture often using it to emphasise patriotism and Indian identity.

Learn more about the #fabric, its powerful history and future on businessoffashion.com [Link in bio]  : Aman Makkar for @bodicebodice
An iconic Indian textile, emblematic of Gandhi s struggle against colonial rule, made a guest appearance at the recent launch of Kourtney Kardashian s
Anyone wondering why there has been an apparent boom in #Levis T-shirts around the streets of New York, Berlin and Mumbai will do well to explore our must read of the day. The company has made a concerted effort to grow its business beyond bottoms   namely jeans and khakis   to tops, especially the Levi s logo T-shirt. The strategy seems to be working as the company estimates it now sells a T-shirt every second. How did they do it?

Levi s first introduced the red tab  batwing  logo on the back pocket of its 501 jeans in 1936 to differentiate its #denim from competitors . The logo then appeared on T-shirts in 1967. Its popularity waxed and waned over the years, including a resurgence in the 1990s. That proved key to its most recent success, as twin waves of 90s nostalgia and #logomania swept the fashion industry.

Levi s was quick to capitalise on its suddenly trendy T-shirt. The company has a strategy, dubbed  Centre of Culture,  where it amplifies its brand by partnering with of-the-moment icons, says Jonathan Cheung, Levi s head of design. Recent examples range from Supreme and Off-White to Peanuts, Liverpool Football Club and Stranger Things.

The increasingly ubiquitous #logo is a physical manifestation of #LeviStrauss & Co. s recovery from its  lost generation    the in-house term for the period in the early 2000s when consumers abandoned the brand for fast-fashion rivals. Under Chip Bergh, who took over as chief executive in 2011, Levi s prospects have soared, with revenue increasing 14 percent to $5.6 billion in 2018. But, the key for Levi s will be to build on the batwing s recent success without oversaturating the market. Continue reading on businessoffashion.com [Link in bio]  : @gettyimages
Anyone wondering why there has been an apparent boom in #Levis T-shirts around the streets of New York, Berlin and Mumbai will do well to explore our

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