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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

LVMH s creative shuffle is paying off. The luxury conglomerate's sales breezed past analysts  estimates as creative revamps at Louis Vuitton and Christian Dior helped fuel growth. While analysts expected a 14.4 percent gain, sales of fashion and leather goods rose 20 percent on an organic basis in the second quarter. The company s overall sales grew 12 percent.

The robust growth in the key fashion and leather division is a sign that LVMH s move to reshuffle its #menswear designers last year is proving successful. In his first year at Christian #Dior, new designer Kim Jones has won fans by reworking the brand s classic Saddlebag for men, as well as designing leopard-print sneakers and romantic double-breasted suits. His counterpart at #LouisVuitton, Virgil Abloh, issued crocodile utility harnesses, puffer coats and runway collections rife with references to pop culture like the Wizard of Oz. Another star designer, Hedi Slimane, took over at #Celine, where he is overseeing women s collections and has added the brand s first menswear line. Brands   consistently refreshed creativity  was key to LVMH s success, Chairman Bernard Arnault, who briefly overtook Bill Gates as the world s second-richest person last week, said in a statement. [Link in bio]  : @bloomberg
LVMH s creative shuffle is paying off. The luxury conglomerate's sales breezed past analysts estimates as creative revamps at Louis Vuitton and Christian Dior helped fuel growth. While analysts expected a 14.4 percent gain, sales of fashion and leather goods rose 20 percent on an organic basis in the second quarter. The company s overall sales grew 12 percent. The robust growth in the key fashion and leather division is a sign that LVMH s move to reshuffle its #menswear designers last year is proving successful. In his first year at Christian #Dior, new designer Kim Jones has won fans by reworking the brand s classic Saddlebag for men, as well as designing leopard-print sneakers and romantic double-breasted suits. His counterpart at #LouisVuitton, Virgil Abloh, issued crocodile utility harnesses, puffer coats and runway collections rife with references to pop culture like the Wizard of Oz. Another star designer, Hedi Slimane, took over at #Celine, where he is overseeing women s collections and has added the brand s first menswear line. Brands consistently refreshed creativity was key to LVMH s success, Chairman Bernard Arnault, who briefly overtook Bill Gates as the world s second-richest person last week, said in a statement. [Link in bio] : @bloomberg

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