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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

How does Hearst makes it work? Troy Young, the president of the global #magazine division, is tasked with finding a substitute for print advertising revenue, which has declined relentlessly over the last decade. Young is accustomed to seeing value in magazines beyond the printed page. As the former head of Hearst Magazines #digitalmedia team, he pushed the company to figure out how to make content and money online faster than many of its peers. Now he is trying to future-proof the whole division, one part of the Hearst family s 11.4 billion media and information services business empire. Cosmopolitan, Esquire and Women s Health are among the titles under his watch.  The modern incarnation of a magazine company is hard to communicate. Clearly we are going through change, but it s a golden age because it s an age of reinvention,  says Young.

He is working on the same fundamental problems facing another family-owned magazine business, its chief rival #CondéNast, which also recently installed a new leader with a focus on technology, former Pandora CEO Roger Lynch. The two biggest #print publishers in #fashionmedia are both looking for the magic formula that will replace print advertising, which declined from 20.74 billion to 8.97 billion since 2008, according to eMarketer. Both publishers are developing new revenue streams, whether it s online paywalls, conferences and events, membership programmes, e-commerce or   most lucrative so far   original video content. But, Young isn t looking for quick wins. Rather, he s putting the pieces in place that he hopes will pay off down the line, assuming his vision for the future of the media business comes to pass. [Link in bio]
How does Hearst makes it work? Troy Young, the president of the global #magazine division, is tasked with finding a substitute for print advertising revenue, which has declined relentlessly over the last decade. Young is accustomed to seeing value in magazines beyond the printed page. As the former head of Hearst Magazines #digitalmedia team, he pushed the company to figure out how to make content and money online faster than many of its peers. Now he is trying to future-proof the whole division, one part of the Hearst family s 11.4 billion media and information services business empire. Cosmopolitan, Esquire and Women s Health are among the titles under his watch. The modern incarnation of a magazine company is hard to communicate. Clearly we are going through change, but it s a golden age because it s an age of reinvention, says Young. He is working on the same fundamental problems facing another family-owned magazine business, its chief rival #CondéNast, which also recently installed a new leader with a focus on technology, former Pandora CEO Roger Lynch. The two biggest #print publishers in #fashionmedia are both looking for the magic formula that will replace print advertising, which declined from 20.74 billion to 8.97 billion since 2008, according to eMarketer. Both publishers are developing new revenue streams, whether it s online paywalls, conferences and events, membership programmes, e-commerce or most lucrative so far original video content. But, Young isn t looking for quick wins. Rather, he s putting the pieces in place that he hopes will pay off down the line, assuming his vision for the future of the media business comes to pass. [Link in bio]

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