Search

The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Short shorts are back. Today, brands and retailers are dreaming up new styles that end well above the knee. Women s hemlines fluctuate all the time, with miniskirts giving way to maxi dresses and coming roaring back in the last decade alone. Men s pants, suits and shorts evolve as well, but on a slower timetable. The last time short shorts were this popular, Magnum, P.I. was on TV and the compact disc player had just been unveiled.

Merchandisers attribute the return of short shorts to undercurrents bubbling up in #fashion and the culture at large, from the #retro and #athletic wear trends to the rise of casual dressing, changing gender norms and even climate change (short shorts pair well with the sweltering summers experienced in fashion capitals like Paris and London in recent years). Lastly, young men in the booming #health and #fitness economy simply want to flaunt the fruits of their labour.
 Quads feel like the new biceps in a lot of ways,  says Justin Berkowitz, the men s fashion director at Bloomingdale s.

There is no patient zero for the short shorts trend. Rick Owens, Thom Browne and a handful of other mostly avant-garde designers have incorporated shorts into their collections for years, and Chubbies, which started online in 2011, helped introduce college-aged men to the garment. But runway watchers cite the Spring Summer 2019 season as a watershed moment. That season, major brands, from Fendi and Balmain to Alyx and Off-White, sent more than 300 male models in short shorts down the runway, nearly triple the previous year s total, according to Tagwalk, a fashion search engine. Several menswear buyers cited Prada s collection, featuring models dressed in tailored khaki shorts with 4-inch or shorter inseams, paired with polos, blazers and leather jackets, as particularly influential. But, does this trend have legs? Read the full story at businessoffashion.com [Link in bio]
Short shorts are back. Today, brands and retailers are dreaming up new styles that end well above the knee. Women s hemlines fluctuate all the time, with miniskirts giving way to maxi dresses and coming roaring back in the last decade alone. Men s pants, suits and shorts evolve as well, but on a slower timetable. The last time short shorts were this popular, Magnum, P.I. was on TV and the compact disc player had just been unveiled. Merchandisers attribute the return of short shorts to undercurrents bubbling up in #fashion and the culture at large, from the #retro and #athletic wear trends to the rise of casual dressing, changing gender norms and even climate change (short shorts pair well with the sweltering summers experienced in fashion capitals like Paris and London in recent years). Lastly, young men in the booming #health and #fitness economy simply want to flaunt the fruits of their labour. Quads feel like the new biceps in a lot of ways, says Justin Berkowitz, the men s fashion director at Bloomingdale s. There is no patient zero for the short shorts trend. Rick Owens, Thom Browne and a handful of other mostly avant-garde designers have incorporated shorts into their collections for years, and Chubbies, which started online in 2011, helped introduce college-aged men to the garment. But runway watchers cite the Spring Summer 2019 season as a watershed moment. That season, major brands, from Fendi and Balmain to Alyx and Off-White, sent more than 300 male models in short shorts down the runway, nearly triple the previous year s total, according to Tagwalk, a fashion search engine. Several menswear buyers cited Prada s collection, featuring models dressed in tailored khaki shorts with 4-inch or shorter inseams, paired with polos, blazers and leather jackets, as particularly influential. But, does this trend have legs? Read the full story at businessoffashion.com [Link in bio]

Leave a comment

More