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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Inditex, which has driven success in large part through its ability to rapidly respond to the ebb and flow of consumer demand, is stepping up its sustainability initiatives, starting with its biggest brand, #Zara. Building on work already underway, the fast fashion giant is introducing a slew of new #sustainability targets and reiterating existing goals, many of which will be implemented fastest at its flagship brand.

The initiatives come amid dramatic changes in the industry that are heaping pressure on retailers to change and adapt. The rise of the internet has brought a new degree of digital transparency to the fashion industry, fueling demand for greater openness from consumers and activists as awareness of fashion s negative #environmental and social impact goes mainstream.

But the sheer volume of Inditex s output raises questions about how sustainable any company that produces so much product can be. The company doesn t see its business model at odds with sustainability goals. On average, Zara releases 500 new designs a week, 20,000 a year. Instead, the brand says its scale is what gives it the opportunity to make a difference, driving efficiencies and pushing its manufacturers to adapt their operations to meet the company s sustainability standards. Swipe to discover Zara s roadmap to sustainability and weigh in with your thoughts below. [Link in bio]
Inditex, which has driven success in large part through its ability to rapidly respond to the ebb and flow of consumer demand, is stepping up its sustainability initiatives, starting with its biggest brand, #Zara. Building on work already underway, the fast fashion giant is introducing a slew of new #sustainability targets and reiterating existing goals, many of which will be implemented fastest at its flagship brand. The initiatives come amid dramatic changes in the industry that are heaping pressure on retailers to change and adapt. The rise of the internet has brought a new degree of digital transparency to the fashion industry, fueling demand for greater openness from consumers and activists as awareness of fashion s negative #environmental and social impact goes mainstream. But the sheer volume of Inditex s output raises questions about how sustainable any company that produces so much product can be. The company doesn t see its business model at odds with sustainability goals. On average, Zara releases 500 new designs a week, 20,000 a year. Instead, the brand says its scale is what gives it the opportunity to make a difference, driving efficiencies and pushing its manufacturers to adapt their operations to meet the company s sustainability standards. Swipe to discover Zara s roadmap to sustainability and weigh in with your thoughts below. [Link in bio]

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