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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

A growing number of designers are turning #deadstock, vintage and other found fabrics into big business. Thrifty fashion-school students are discovering their ability to scour flea markets and warehouses for discarded textiles can be scaled into global brands. They're increasingly joined by some of the fashion industry's biggest players, including luxury brands riding the nostalgia trend and mass retailers looking to burnish their #sustainability credentials with "upcycled" materials. However, BoF reader @dreamalittlegreenwithme questions the long-term value in deadstock materials with the rise of technology. Do you agree? 
 
We love hearing your opinion and will monitor reader comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFMySay on social media to submit your opinion, thoughts and feedback on any article. [Link in bio]
A growing number of designers are turning #deadstock, vintage and other found fabrics into big business. Thrifty fashion-school students are discovering their ability to scour flea markets and warehouses for discarded textiles can be scaled into global brands. They're increasingly joined by some of the fashion industry's biggest players, including luxury brands riding the nostalgia trend and mass retailers looking to burnish their #sustainability credentials with "upcycled" materials. However, BoF reader @dreamalittlegreenwithme questions the long-term value in deadstock materials with the rise of technology. Do you agree? We love hearing your opinion and will monitor reader comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFMySay on social media to submit your opinion, thoughts and feedback on any article. [Link in bio]

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