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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Advice to struggling media companies: write about sneakers. #Hypebeast, the unflappable online destination for sneaker enthusiasts who hold Off-White and Supreme in equally high regard, has seen revenue and profits soar in recent years as it has transformed from a blog that exemplified the rise of #streetwear into a global destination for news and shopping. The publisher is riding high on a wave of mainstream interest in limited-edition #sneakers, graphic T-shirts and hoodies and the culture of hip hop and skateboarding. Readers   including a growing number in China   are flocking to the site, many to shop from Hypebeast s online store.

Hypebeast is booming at a time when print media is continuing to struggle, and even other online media startups like Buzzfeed and Vice are reporting steep losses and laying off staff. The Hong Kong publisher s model   combining advertising, branded content and commerce   is seen by many rivals as a potential way forward, including rival streetwear player Highsnobiety, which launched its e-commerce business with an exclusive offering of Prada s Linea Rossa line in May. GQ, the men s magazine with the highest circulation in the US, rebranded earlier this year under new editor-in-chief Will Welch in part to cater to the younger streetwear aficionado, too. But Hypebeast s 9.9 million monthly visitors outstrips both publishers, according to data from SimilarWeb. Swipe to discover five key takeaways from Hypebeast and read the full story at businessoffashion.com [Link in bio]
Advice to struggling media companies: write about sneakers. #Hypebeast, the unflappable online destination for sneaker enthusiasts who hold Off-White and Supreme in equally high regard, has seen revenue and profits soar in recent years as it has transformed from a blog that exemplified the rise of #streetwear into a global destination for news and shopping. The publisher is riding high on a wave of mainstream interest in limited-edition #sneakers, graphic T-shirts and hoodies and the culture of hip hop and skateboarding. Readers including a growing number in China are flocking to the site, many to shop from Hypebeast s online store. Hypebeast is booming at a time when print media is continuing to struggle, and even other online media startups like Buzzfeed and Vice are reporting steep losses and laying off staff. The Hong Kong publisher s model combining advertising, branded content and commerce is seen by many rivals as a potential way forward, including rival streetwear player Highsnobiety, which launched its e-commerce business with an exclusive offering of Prada s Linea Rossa line in May. GQ, the men s magazine with the highest circulation in the US, rebranded earlier this year under new editor-in-chief Will Welch in part to cater to the younger streetwear aficionado, too. But Hypebeast s 9.9 million monthly visitors outstrips both publishers, according to data from SimilarWeb. Swipe to discover five key takeaways from Hypebeast and read the full story at businessoffashion.com [Link in bio]

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