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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

This week s #MondayMotivation comes from Matthew Williams, the creative director of Alyx, who showed his new collection at Paris Fashion Week Men s last night. He was born in Chicago and grew up in California, surrounded by skate culture. He established himself by working as a creative director for Lady Gaga and collaborating with Kanye West. Williams then founded men s streetwear brand Been Trill with a collective that included Heron Preston and Virgil Abloh, helping him define his aesthetic grounded in streetwear.

In 2015, Williams founded Alyx with the help of Slam Jam s Luca Benini, creating hard-edged luxury clothing with a deep affinity for street culture. Although the brand focused on womenswear for the first season, in 2017 Williams debuted the menswear collection, which became a hit with celebrities like Kanye West and Travis Scott. A year later, Alyx was selected as a finalist for the LVMH Prize. The brand has since built a cult following by merging street culture aesthetics with practical garment construction in a luxury streetwear label, garnering global stockists from Dover Street Market to Ssense and collaborations with Vault by Vans, Mackintosh and most recently Nike, marking one of the sportswear giant s first major collaborations with a fashion designer within its training division.

Feeling inspired by this story? Find your dream job in fashion and discover the latest opportunities at the world's leading brands on businessoffashion.com/careers #qotd #quoteoftheday
This week s #MondayMotivation comes from Matthew Williams, the creative director of Alyx, who showed his new collection at Paris Fashion Week Men s last night. He was born in Chicago and grew up in California, surrounded by skate culture. He established himself by working as a creative director for Lady Gaga and collaborating with Kanye West. Williams then founded men s streetwear brand Been Trill with a collective that included Heron Preston and Virgil Abloh, helping him define his aesthetic grounded in streetwear. In 2015, Williams founded Alyx with the help of Slam Jam s Luca Benini, creating hard-edged luxury clothing with a deep affinity for street culture. Although the brand focused on womenswear for the first season, in 2017 Williams debuted the menswear collection, which became a hit with celebrities like Kanye West and Travis Scott. A year later, Alyx was selected as a finalist for the LVMH Prize. The brand has since built a cult following by merging street culture aesthetics with practical garment construction in a luxury streetwear label, garnering global stockists from Dover Street Market to Ssense and collaborations with Vault by Vans, Mackintosh and most recently Nike, marking one of the sportswear giant s first major collaborations with a fashion designer within its training division. Feeling inspired by this story? Find your dream job in fashion and discover the latest opportunities at the world's leading brands on businessoffashion.com/careers #qotd #quoteoftheday

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