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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

This week on the #BoFPodcast, Isamaya Ffrench, creative director of Dazed Beauty and global makeup ambassador for Christian Louboutin Beauté, sat down with BoF's Tim Blanks to discuss the transformative powers of #makeup, the rapidly changing definition of beauty and the modern day restrictions on creative freedom. But, before making a splash as the makeup artist behind Rihanna's radically thin eyebrows on the cover of British Vogue, Ffrench started out as a part-time face painter.  
 
Ffrench never planned to do makeup; she grew up with theatre and dance. "This was kind of an accident. Maybe that s why I don t feel anxious about it, I don t feel anxious about my career. It s just a means to express," she said. #Creativity is a freedom to be obsessed, Ffrench said, and she s obsessed with narrative. Her definition of #beauty stems from narratives that she finds moving. "There are many ways to tell stories, and that doesn't just mean films or books. You can tell stories in images." The freedom to express yourself has changed because every artist now works in the public eye, she explained, and have to make sure they re inclusive and don t offend anyone. "Public opinion seems to outweigh fact sometimes. You can only be obsessive as long as it s not offending anyone." Listen to the full conversation at businessoffashion.com [Link in bio] #podcast
This week on the #BoFPodcast, Isamaya Ffrench, creative director of Dazed Beauty and global makeup ambassador for Christian Louboutin Beauté, sat down with BoF's Tim Blanks to discuss the transformative powers of #makeup, the rapidly changing definition of beauty and the modern day restrictions on creative freedom. But, before making a splash as the makeup artist behind Rihanna's radically thin eyebrows on the cover of British Vogue, Ffrench started out as a part-time face painter. Ffrench never planned to do makeup; she grew up with theatre and dance. "This was kind of an accident. Maybe that s why I don t feel anxious about it, I don t feel anxious about my career. It s just a means to express," she said. #Creativity is a freedom to be obsessed, Ffrench said, and she s obsessed with narrative. Her definition of #beauty stems from narratives that she finds moving. "There are many ways to tell stories, and that doesn't just mean films or books. You can tell stories in images." The freedom to express yourself has changed because every artist now works in the public eye, she explained, and have to make sure they re inclusive and don t offend anyone. "Public opinion seems to outweigh fact sometimes. You can only be obsessive as long as it s not offending anyone." Listen to the full conversation at businessoffashion.com [Link in bio] #podcast

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