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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Streetwear has exploded into the mainstream over the last 25 years. As it continues to expand in luxury and fast fashion markets alike, its most successful proponents are men, as are most customers (a quick survey of the line outside any Supreme store will show). According to retail analytics firm Edited, items for men make up 61 percent of the streetwear market. By contrast, in the fashion market at large, women on average spend three times as much as men on clothing for themselves and others, according to market research firm NPD Group. Though many #streetwear brands sell clothes for both men and women, female customers frequently complain in online forums and on social media about a lack of sizing, limited colour waves and feeling intimidated by what remains a predominantly male culture where misogyny is common.

But, there are signs the market is changing. Brands like Nike and Stussy are making a significant push towards the women s market   Stussy has brought on designer and influencer Jayne Min and Nike s  The Force is Female  campaign has proved successful   but the industry as a whole still has a way to go.  We re just on the starting point of everything changing [for women],  says streetwear influencer Aleali May, who in 2017 collaborated with Nike s Jordan brand on a unisex line of sneakers. So, how can streetwear increase its appeal to female consumers? Read the full story and weigh in below at businessoffashion.com [Link in bio]  : @gettyimages
Streetwear has exploded into the mainstream over the last 25 years. As it continues to expand in luxury and fast fashion markets alike, its most successful proponents are men, as are most customers (a quick survey of the line outside any Supreme store will show). According to retail analytics firm Edited, items for men make up 61 percent of the streetwear market. By contrast, in the fashion market at large, women on average spend three times as much as men on clothing for themselves and others, according to market research firm NPD Group. Though many #streetwear brands sell clothes for both men and women, female customers frequently complain in online forums and on social media about a lack of sizing, limited colour waves and feeling intimidated by what remains a predominantly male culture where misogyny is common. But, there are signs the market is changing. Brands like Nike and Stussy are making a significant push towards the women s market Stussy has brought on designer and influencer Jayne Min and Nike s The Force is Female campaign has proved successful but the industry as a whole still has a way to go. We re just on the starting point of everything changing [for women], says streetwear influencer Aleali May, who in 2017 collaborated with Nike s Jordan brand on a unisex line of sneakers. So, how can streetwear increase its appeal to female consumers? Read the full story and weigh in below at businessoffashion.com [Link in bio] : @gettyimages

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