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![It's about supporting and empowering each other as women, said The Duchess of Sussex, as she made a surprise appearance at The Fashion Awards last night to present Givenchy designer Clare Waight Keller with the British Designer of the Year for Womenswear award. The culture of fashion has shifted where it was once cool to be cruel, and now it s cool to be kind. Other big winners on the night included Pierpaolo Picciol, who took home Designer of the Year for Valentino; Miuccia Prada, who was honoured with the Outstanding Achievement award; and Vivienne Westwood, who was awarded the Swarovski Award for Positive Change by Jerry Hall. For a full list of winners head over to businessoffashion.com [Link in bio] : @gettyimages](/local/instagram/photos/47582942_2541181742575190_2793279743614478459_n.jpg)
![My path to success certainly wasn't linear," says @away s co-founder and chief brand officer @jennifer. In BoF s new, self-directed online course Build a Direct to Consumer Brand, Rubio explores a unique mix of entrepreneurial frameworks and brand strategy techniques, simplifying the direct-to-consumer process into four steps.
Rubio s entrepreneurial adventure began after she left Warby Parker and moved to London to work at AllSaints as director of innovation. After her luggage broke, it sparked her idea to launch a premium travel brand. Learn more about Jen s journey and the course on businessoffashion.com [Link in bio] #travelaway #education #jenrubio #fashion](/local/instagram/photos/46655198_300345967258522_4663262188753315720_n.jpg)
![Today s #MondayMotivation comes from Away s co-founder and chief brand officer Jen Rubio. In BoF s new online course Build a Direct-to-Consumer Brand, Rubio shares her knowledge about brand development and innovation. Rubio, who was named in Forbes 30 Under 30 list in 2016, also analyses the ecosystem for startup businesses and breaks down the funding process for budding entrepreneurs. To learn more and sign up for the course, visit businessoffashion.com [Link in bio] #qotd #quoteoftheday](/local/instagram/photos/46128032_206935393525864_8086350491997448331_n.jpg)
![What went into creating the Dior Men s Pre-Fall 2019 collection? Shown in Tokyo for the first time under artistic director Kim Jones, the collection draws on the hypermodern reality of Japanese culture, referencing the country s storied past and often-imagined future. Discover the full looks on businessoffashion.com [Link in bio] #dior #prefall : @dior](/local/instagram/photos/45366536_380654895810673_8186748620408038283_n.jpg)
![Ever heard of premium mediocre? The term was dreamed up by marketers to create an illusion for consumers that they are buying luxury, when in reality they are doing nothing of the sort. Brands, from Balenciaga and its baseball hats to Gucci and its headbands, will dress mediocre products up as premium items with a few extra touches real and imagined and use words like preferred, signature and collection to play on people s aspirational drive. While this is an old story in fashion, what s different about the phenomenon this time around? [Link in bio] #fashion #luxury #marketing : @gettyimages](/local/instagram/photos/44773422_334891514007163_6815761825731870876_n.jpg)
![Chanel s ban on exotic skins might not be as well-meaning as first thought. While competitors were busy snapping up farms and tanneries, the French luxury house failed to secure its exotics supply chain. This meant a diminished access to top quality materials and eventually led to the ban. Now, Chanel s move to stop manufacturing products made from snakes, crocodiles, lizards and other reptiles could actually hurt animal conservation efforts and local communities. [Link in bio] BoF user Yun Sin believes that developing technology in fashion is the answer to creating a more ethical and sustainable industry. Do you agree?
We love hearing your opinion and will monitor user comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFCommentOfTheWeek on social media to submit your opinion, thoughts and feedback on any article. #fashion #ethicalfashion #sustainability #technology](/local/instagram/photos/46731308_2418435108185001_795520922707430500_n.jpg)
![A curious trend is taking off in South Korea: the puffer jacket. More than just a piece of practical cold-weather wear, the jacket has become a vital fashion statement and a marker of class divide.
Many individuals look to Korean stars, such as boy band BTS donning Puma s down padded coats, for their style inspiration. But, for the older generation, the puffer s appeal has less to do with following K-pop trends and more to do with finding comfort in conformity in South Korea s culturally homogeneous society.
While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, what does the trend highlight about South Korean society as a whole? [Link in bio] #southkorea #pufferjackets : @bts.bighitofficial / @puma](/local/instagram/photos/46043135_137872200535542_4398878791647957495_n.jpg)
![Last night, Karl Lagerfeld chose an Ancient Egyptian temple as the backdrop for Chanel s latest Metiers d'Arts collection inside New York s Met Museum. The designer created looks that donned heavy metallics and embellishment. What do you think? [Link in bio] #chanel #catwalk #fashion : @gettyimages](/local/instagram/photos/46843555_1136566126507269_1156353120242112974_n.jpg)
![For the first time in its nearly 80-year history, Balmain is rebranding. The tweak represents more than a simple change in lettering, reflecting the public s obsession with creative director Olivier Rousteing, whose singular, social-media-fuelled vision has given the label a new kind of status.
Despite this, Balmain is still a niche player compared to megabrands like Chanel, Louis Vuitton and Gucci. So, it s no coincidence that the new logo comes just as the company is ramping up on accessories, hiring an in-house team to manage sales and production. A cornerstone of the luxury fashion market, accessories remain radically underdeveloped at Balmain, with 80 percent of its business coming from high-end ready-to-wear, which has a limited audience and is far more difficult to make profitable than bags.
Can Balmain transform itself from a niche player to a powerhouse? [Link in bio] #Balmain #OlivierRousteing : @balmain](/local/instagram/photos/46202602_161276644832161_7583936500868522252_n.jpg)
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