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The Business of Fashion on Instagram

The Business of Fashion on Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Call it the "Something Navy" effect: when 30-year-old lifestyle blogger Arielle Charnas promotes a brand on her Instagram, a rush of sales invariably follows. A single Instagram Stories post linking to Bandier s e-commerce site drove over 207,000 in sales in just four hours for the activewear retailer in March. The influencer has also secured a partnership with Nordstrom that drove over 4 million in sales in a single day. How did she turn her Instagram into the beginnings of a fashion empire? [Link in bio] #fashion #somethingnavy #style

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