FW16 micro trend: Logomania

FW16 micro trend: Logomania

Loud and proud

Text: Andrea Sim

It's no time to shy away from unabashed kitsch as logomania from the '90s is back, back again

Forget normcore, and forget white sneakers. For fall 2016, fashion's florid edge is back with a vengeance. Just ask Mrs Prada or Gucci's Alessandro Michele — from floral tapestry to sequins on tulle, brazen maximalism is the season's undisputed fashion decree. Keywords? Loud, proud and indiscreet. 

Step one: Logomania. Look to London's quirky prodigy Christopher Kane and New York's cool downtown kids over at DKNY and Rag & Bone. Part of the '90s swingback where logo jumpers (think: CK Calvin Klein and Tommy Hilfiger) were the must-have It-kits, the way to show your love for a label is to don it in big, bold typography. If true, blue Italian luxury's more your speed, take on the statement pieces from Gucci and Pucci, but #TurnYourSwagOn better than Soulja Boy ever did.