Why graffiti is having a moment in Korean fashion
It all began with Vetements.
To say that the sought-after label is responsible for most of fashion's latest trends is presumptuous at the very least, but when it seems that anything Vetements weaves turns to gold — and sparks an insatiable desire for by-products of its anti-fashion aesthetic — that's the theory we are running with.
Like other fashion capitals around the globe, the Vetements persuasion is ubiquitous in South Korea. For starters, Seoul opened its doors to the brand in a big way last season with Vetements staging an epic garage sale with Matches Fashion, and by placing their collaborative sneaker with Reebok in the hands of its city's denizens before other coordinates in the world.
At Seoul Fashion Week fall/winter 2017, it's their Reebok Instapump Fury (artfully scribbled upon in the label's signature, blasé manner) that fell into the locus of Seoul trends.
While Vetements x Reebok might've shod the feet of the city's fashion cognoscenti, this season's itch for all things graffiti-ed is truly making its rounds — appropriated on blazers, denim jackets and coats.
It's a microcosm of South Korea's prowess in the Asian fashion landscape at the moment; its uncanny ability to transform any sought-after design element into an edgier breed holds sway over many closer to home. Despite being inspired by international waters, their local designers' overhaul is telltale. This instance of Asian persuasian will likely galvanise the K-fan, just in time for a timely wardrobe makeover.
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