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Z Zegna's Techmerino Wash&Go collection: The only time it's A-ok to toss your wool suit in the wash or step out into pouring rain
Get wet
For decades, conventional wisdom held that exposing wool to H2O for cleaning purposes was best avoided; as a prodigously absorbent natural material, wool is highly prone to distortion (whence, we speculate, the expression 'wooly-minded': weaker minds, too, absorb tons of misinformation/nonsense and frequently emerge warped *cackle*).
Z Zegna's latest Techmerino Wash&Go collection of coats, jackets and suits proves just how far we've come; the range's items are not just designed for washing on the delicates cycle of a domestic laundry machine, but are practically performance-level, boasting unprecedented flexibility, lightness and breathability. It's a stretch of the imagination to imagine athletes doin' their thangs in full-on suits, but hey: if Serena is bringing her A-game in a tutu, anything's possible.
Watch the campaign video for Z Zegna's Techmerino Wash&Go collection — starring tennis star Sascha Zverev and model Jin Dachuan — below:
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