Z Zegna's Techmerino Wash&Go collection: The only time it's A-ok to toss your wool suit in the wash or step out into pouring rain
For decades, conventional wisdom held that exposing wool to H2O for cleaning purposes was best avoided; as a prodigously absorbent natural material, wool is highly prone to distortion (whence, we speculate, the expression 'wooly-minded': weaker minds, too, absorb tons of misinformation/nonsense and frequently emerge warped *cackle*).
Z Zegna's latest Techmerino Wash&Go collection of coats, jackets and suits proves just how far we've come; the range's items are not just designed for washing on the delicates cycle of a domestic laundry machine, but are practically performance-level, boasting unprecedented flexibility, lightness and breathability. It's a stretch of the imagination to imagine athletes doin' their thangs in full-on suits, but hey: if Serena is bringing her A-game in a tutu, anything's possible.
Watch the campaign video for Z Zegna's Techmerino Wash&Go collection — starring tennis star Sascha Zverev and model Jin Dachuan — below: