Winner of the H&M Design Award 2016 is announced

Crème de la crème

Winner of the H&M Design Award 2016 is announced
Career kickstart: Hannah Jinkins wins the H&M Design Award 2016

On 7 December, Hannah Jinkins was announced as the winner of the H&M Design Award 2016. Along with the title, Jinkins earned a one-year mentorship with H&M, €50,000 and the opportunity to develop her winning collection to be featured in selected H&M stores and online in fall 2016.

Hannah Jinkins

The London Royal College of the Art graduate was selected from eight finalists by a distinguished panel of jury that included fashion photographer Nick Knight, esteemed stylist Katy England and #BalmainArmy president Olivier Rousteing among others. So what exactly caught their attention? The 24-year old's collection displayed tension between opposing forces shown in tough raw denim mixed with soft inner linings of silk, while oversized silhouettes are made feminine.

H&M Design Award 2016

"I was so impressed by Hannah's collection. It is very contemporary, with a real understanding of a woman's body. It feels like something very new in womenswear, which makes her such an exciting winner of the H&M Design Award 2016," says Ann-Sofie Johansson, creative advisor of H&M.

Having stood against the world's most respected design school graduates, Jinkins' victory is a massive step towards her ambition of starting a label and beyond.

For more information on H&M Design Award, click here.

Text: Indah Jayanti

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