Seoul Fashion Week: All the highlights you might have missed
As told through the Instaweb
1. Vetements and Matches Fashion launched a capsule collection
When social media first got wind that the brand would hold a garage sale on opening day of fashion week, we honestly thought it might do a Kim K and break the app. What really happened was a case of who wore it best with fans clad in little else other than Vetements, lining up to cop more dad caps, rain coats and bomber jackets. And also...
2. That pair of Vetements x Reebok sneakers
Worth the wait, or just another pair of white trainers? You be the judge of it. At least, a refreshment stand outside the warehouse made sure that hopeful youths weren't running on nothing but hype and adrenaline.
3. #IreneIsSeoul for Vogue Korea
As one of Korea's most recognised fashion faces internationally — Irene spotted at Seoul Fashion Week is the street style headline — it's no surprise that Vogue Korea tapped her for a Snapchat takeover. Watch to see how the affable personality legit #WokeUpLikeThis.
4. On the sidelines
The latest label to gain traction was not on the official calendar, but staged a rebellious runway at the Grand Hyatt Seoul regardless. Models took cigarette drags and swigged from bottles of beer as they paraded designer Bajowoo's unadultarated punk garb. With the support of G-Dragon and 2NE1's Sandara Park, you know 99%IS is about to blow up for sure.
5. The latest from SJYP
While K-fashion might not be on your radar, you must've at least heard of denim duo Steve J and Yoni P. Known for showing off schedule and off-site — away from the permanent show ground of Dongdaemun Design Plaza — model Hyoni Kang was spotted with her moves on in the sneak peek for W Korea.
6. Model turned MC
A veteran at New York Fashion Week a good five years ago, Kang has since moved on to hosting gigs and is a regular face on Korean TV. Making an exception when Seoul Fashion Week rolls around, you'll either catch her going incognito on the runways or frowing at the shows.
7. Sewing Boundaries lights up for spring
Taking a leaf from Moncler's conceptual shows, Sewing Boundaries proved that the best gear to go off grid in is glow-in-the-dark all-weather coats. Stark white in the light and day glo by night.
8. Over on the street style front
As much as Korea is known for their couple style, Seoul Fashion Week attendees are known for twinning. Though we admit, these guys still racked up the street cred nonetheless.
9. And then you have the kids
Unlike Milan and Paris, street style's not just a playground for stylish adults. Sartorially on point and nailing their poses, pint-sized style stars are a phenomenon that we've since only witnessed in Seoul.
10. Teeming with tiny tots
Here's what we're wondering: Why didn't we have souvenir jackets and cool kicks at five years old?
Related story: Seoul Fashion Week: Local labels that will turn you into a K-fashion convert