Victoria's Secret and Balmain to collaborate on the lingerie label's upcoming fashion show

VS x Balmain

Text: Andrea Sim

The capsule collection will hit Singapore stores by the end of the year

There are unlikely bedfellows, and then there are liaisons that're a match made in heaven. Victoria's Secret and Balmain is definitely the latter. Both names arguably purvey the pinnacle of sensuality and power in their respective domains; the message to love and be proud of one's body a common thread in the former's coquettish undergarments and Balmain's figure-accentuating collections.

The tie-up sees the French maison commanding a segment of the 2017 Victoria's Secret Fashion Show, as well as collaborating on a capsule collection to stock in the lingerie label's retail outlets come December. Going by the moniker #VSxBalmain (but of course), expect nothing less than Victoria's Secret's brand of sexy boudoir married with Balmain's iconic luxe detailing. Read: It's going to be lit. A glimpse of what's to come, above. 


The Victoria's Secret Fashion Show will take place in Shanghai and broadcasted on 28 November, on CBS. The VS x Balmain collection will be available in stores in Singapore from December 2017.