This Chinese fast fashion label is designing garments to suit Singapore weather
Think of Urban Revivo as the Zara of China. Purveying easy to wear separates that graze the season's biggest trends, the fast fashion retailer's strong suit is an on the pulse, palatable aesthetic. In the last decade since its inception, it's this equation that has seen the brand flourish with over 160 storefronts in its home country, and venturing beyond for the first time earlier this year. The inaugural outlet outside of China, and in Singapore, is located at Raffles City — with a second store at Plaza Singapura.
But what sets it apart from other fast fashion counterparts is Urban Revivo's initiative in adapting to a foreign market. Barely a year into its Singapore launch, the brand has designed garments specifically to suit the warmer clime here — the collection of casualwear is stitched from breathable fabrics in airy cuts, and exclusive only to the stores on our isle. While the exact pieces are still under wraps, here's a hint as to what you can expect:
Available in stores from end November.