Tod’s unveils a new concept flagship store in Hong Kong

Tod’s unveils a new concept flagship store in Hong Kong


Text: Norman Tan

Image: Tod's

Inside the official cocktail party with Tod’s ambassador Liu Shi Shi

There's an undeniable magnetic appeal about Tod's. With an endearing commitment to quality, the luxury Italian house has built an enviable reputation from the bottom up — literally — crafting it's famous car shoes and Gomminos with a refined elegant flair; making them the footwear of choice for well-heeled men and women the world over. To wear a pair of Tod's shoes, to carry a Tod's bag, and increasingly, with its expanding ready-to-wear collection, to wear a Tod's garment, is to signify that you've arrived. That you're a creature with impeccable taste.

So when Tod's decided to refresh it's flagship boutique in Hong Kong — located in the light-drenched atrium of the prestigious Landmark Building — the brand rallied its loyal and discerning celebrity friends to celebrate the re-opening. Headed by A-list Chinese actress, not to mention Tod's ambassador, Liu Shi Shi, the official cocktail party saw several distinguished guests grace the event, including Pakho Chau, Jennifer Tse and Kathy Chow to name a few. Overheard at the launch: "I'm not sure about her new haircut," said one partygoer of Liu Shi Shi's short crop, "But I love her oversized red leather biker jacket. Is it Tod's?" Why, of course it's Tod's. 

Spanning 255 square metres, the new two-storied Tod's boutique is characterised by linear and contemporary lines; the warm leather fixtures of yesteryear replaced with silver and taupe saddle-stitched leather panels affixed to steel vitrines — conjuring up a fresh aesthetic in line with the brand's new worldwide image, and dare we say, a digital new era — complete with high-gloss ceilings and travertine marble floors for a slick sophistication. And, a first in Asia, the flagship boutique also features a dedicated pop-up space to showcase the brand's latest key products and campaigns. The kick-off star product? Tod's Sella range of quilted bags and loafers. Gorg. But it would be remiss of us if we didn't also mention that star-shaped art installation made from metallic silver Tod's loafers. KiraKira+ fodder.

The Tod's Hong Kong flagship boutique is located in the Landmark Building.