Snap Happy: Tod's Dots of Life campaign

Gommino or go home

Snap Happy: Tod's Dots of Life campaign
Tod's celebrates its iconic gommino loafer with a worldwide campaign that showcases the myriad ways to wear this versatile shoe. And they want you to participate

Italian shoe brand Tod's is synonymous with its gommino. This lavish interpretation of a driving shoe is made with the utmost care by expert leatherworkers using only the finest materials. And of late, the brand has brought them out in rainbow hues and various finishes. To celebrate this shoe, the brand has launched a Dots of Life campaign inviting trendsetters from Beirut to Beijing to photograph and upload their interpretation of the gommino on the company's style feed

Photo by Tod's friend Micol Sabbadini

Not just for handsome Italian men on bicycles, the gommino comes in such a huge variety of colours and materials — from pebbled leather to suede — that it can be paired with virtually anything and be worn by men, women and children.

To participate in this campaign, simply style yourself wearing a pair of gomminos and load your photo here. For inspiration, check out the Tod's website for novel and creative ways in which people have styled their gommino — the driving shoe with the iconic dots.

Text: Renée Batchelor

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