The top five modest fashion brands for modern and stylish apparel

The top five modest fashion brands for modern and stylish apparel

Less is more

Text: Karelle Ng

Hari Raya Aidilfitri is just right around the corner, and while there will be no celebrations with friends and relatives in different households this year, it's still a celebratory occasion to gussy up for. This year is just going to be a little more intimate with close family, that's all. Besides, you might still want to send your regards over some Zoom or Google Meet calls and need some stylish and appropriate clothes. And what better way to get into the spirit of things and lift your moods by dressing up? And if so, the list we've put together below shall be your handy guide for the week. Selamat Hari Raya!

Kitri Studio

This London-based independent label is simply a great place to find distinctive and dynamic pieces priced much more reasonably than your high-end luxury designers. With a weekly new curated collection, these playful wardrobe additions run out fast as they are only produced in limited quantities. Expect pink leopard prints, burst of florals, tie-dye, and more. And psst, dig deep in their "Last Chance" items, you'll find some beautiful pieces at a huge steal.


With 319 classic designs in the range, this collection that launched recently on Zalora is inspired by the festive theme of homecoming and appreciating family ties that is Raya. The "Ocean Odyssey" inspired collection features deep jewel tones and delicate sequin pieces that embody majestic waves and ripples touched by sunlight, while the bountiful Malaysian terrain is reflected in dusty pastels and intricate floral embroidery. Several Zalia Raya 2020 designs maintain vintage silhouettes, elevated with subtle modern touches such as textured fabrics and peplum pleats.


Another one by ZALORA, this exclusive modest wear label of theirs is centered around celebrating all the layers of our community. It aims for you to be the next trendsetter who breaks the fashion mould with their playful yet timeless sense of style. Much like how the process of flower pressing requires a delicate and meticulous touch to ensure the beauty of the flower is carefully preserved, the Lúbna Raya 2020 styles inspired by this art were designed in the same light, resulting in trendy yet impeccable pieces that withstand the test of time. You'll find traditional kurung and kebaya silhouettes that have undergone a modern twist with playful prints, soft pastel hues, and vibrant colours.

Laura Ironside

Comfortable, sustainable, and high standard this exquisite label merges the feminine shapes of '30s with our eccentric modern fashion today. Made in Britain, each garment is 100% silk of the highest quality and is mainly made up of cream, black, or gold. As with sustainability and slowing down fashion consumption, their selection is small, but you can rely on them to take you on any adventure. Some of their apparel samples are released at more affordable prices and some feature limited edition colours; one available each.

Shop Treen

If time is what you're saving, Shop Treen put togethers only the essentials from a selected group of vegan fashion brands so your hour is well-spent browsing through this range of quality pieces. While they have everything from activewear to candles, here we're focusing on their modest apparels most of which are very versatile and can be worn outside of Raya as well. We love the elegance and candor of these items.