The Fendi x Joshua Vides pre-fall 2020 collection “California Sky” draws an edge, literally
Colour me in
While international travel might seem like a pipe dream for now, California and Rome come togther in Fendi's latest pre-fall 2020 collection. Designed by Silvia Venturini Fendi the collection features an exclusive collaboration with Los Angeles-based visual artist Joshua Vides. Known worldwide for his trademark marker style, you won't have any problems distinguishing the dizzyingly cool, cartoon-like treatment he applies to a range of women's, men's and kid's ready-to-wear and accessories pieces.
Working a black and white color palette with inklings of sky blue and wisteria violet touches, Vides creates charming 3D, tromp-l'oeil effects by mapping the seams and edges of a range of urban and resort styles. He reworked the Fendi stamp and the iconic FF logo with cartoonish, graphic exuberance; splashing them over a dégradé background inspired by the shades of the Roman sky.
Vides also reinterpreted a vibrant, whimsical floral allover motif, giving an artsy, audacious attitude over resort styles such as street-savvy nylon windbreakers, embossed cycling shorts, compact knits and printed denim pants and more. For beach escapes, kaftans and poplin shirtdresses are shown next to beachwear and activewear for an energetic, dynamic vibe.
The marker style gives a distinctive attitude to Fendi's iconic accessories — from the Peekaboo, the Baguette, the new FENDI Roma shopper, to the signature Colibrì sling-backs and FFluid sock sneakers crafted from polished leather.
The same graphic extravaganza also defines the Men's selection.
Including a new interpretation of bestseller Fendirama Women's Sunglasses and Bontanical Fendi Men's Sunglasses, this collection should make to the top of your not-to-miss list.