Supreme x Lamborghini: Neon hoodies, jackets, skateboards and more in this unlikely collaboration

From bricks to money guns and even pet bowls, Supreme is possibly one of the few brands that can slap a logo onto any lifestyle item and see it sell out instantly. After multiple successful collaborations with big fashion players like Louis Vuitton and Commes Des Garçons that have undoubtedly elevated the skateboard maker further, the label is back with an unlikely partner in the form of Italian marque Lamborghini.

If you're wondering where the similarities lie, it's an easy riddle to solve. Both brands are known for their ability to drive cult-like demand for their products (Diablo, Murciélago and Aventador, anyone?) and are notoriously difficult to acquire. Take the bold and daring personality of Lamborghini and mix it with the street appeal of Supreme and you have a limited edition collection made up of neon bright jackets, hoodies, coveralls and yes, the requisite skateboard deck in three colours.

“Lamborghini recognises a spirit and dynamism in Supreme that resonates with its own brand,” says Katia Bassi, chief marketing and communication officer for Automobili Lamborghini. “This collection combines the essence of Lamborghini super sports design and performance with iconic street wear.”

Fans worldwide definitely agree, as the collection is reportedly sold out, even during this COVID-19 pandemic. And that, friends, is the power of brand loyalty.