Style Theory Bags wants you to rent a different designer handbag every day of the week
Life for rent
Millennial question: like, who owns anything anymore? Vehicle ownership now takes second place to ride sharing, while DVD or book collections have been replaced by libraries stored in the digital cloud. In the face of fashion's (now widely publicised) wastefulness, fashion resale platforms — like The RealReal, which made headlines by raising a USD$300 million IPO in May — and rental subscription services are addressing the mind-boggling volumes of clothing and accessories lying unused in people's wardrobes.
Singapore's Style Theory — whose fuss-free clothing rental service has steadily grown over the years, to the point where we can barely throw a pebble into a crowd without hitting a happy subscriber — has recently expanded into designer handbags, enabling users to switch carriers twice a month. We're coining "Gucci today, Prada tomorrow" to be the catchphrase of 2019.
Whether you're traveling for fashion week (fortunately, the rental periods for accessories are a little more generous than that for clothes)/your overdue vacation, or you're simply craving the novelty of re-styling your everyday, go-to outfits without draining your life savings, Style Theory Bags will make a veritable fashion chameleon of you.
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