99%IS lived up to its underground rep by staging their show off-site and six floors down in the Doota Bunker. Japanese model Akimoto Kozue cameoed...
And Korea's more renowned celebrities were in attendance. Designer Bojawoo's squad in full strength: CL, Sandara Park and Harin Lee amongst others.
Immediately after the final walk, a guest DJ dropped the beat signalling the start of the after-party which included a merch pop-up and a performance by CL.
Irene Kim hopped on Seoul's runways for the first time in a year. Spotted at: Youser.
Designer Lee Chung Chung of LIE used his runway for awareness about global warming — a message that hit home hard given the recent odd weather in Seoul.
Sudden snowfall — in early spring — took the city by surprise, bringing attention to LIE's FW18 mantra that 'global warming isn't justICE'.
In matters of what will trend, Mooyul brought a streetwise update to tailoring by riffing off SS18's utility vests and going full on Armageddon.
Given that exaggerated proportions have been rehashed for seasons now in women's tailoring, Nohant offers styling inspiration instead with leg warmers.
One to keep an eye on come the next season, designer Hye Jin Yoo upped her game unexpectedly with unique dartings as detailing at Kumann Yoo Hye Jin.
Bringing London's buzziest name, Charles Jeffrey Loverboy to Seoul, Matches Fashion launched an exclusive collection with the designer in the thick of SFW.