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Text: Andrea Sim

Image: Instagram | @seanewyork

The e-tailer curated to satiate all summer bohemian cravings

Masterminded by Parisian Ariane Zagury and first setting up shop in Singapore in 2015, Rue Madame's brick-and-mortar has amassed a loyal following with its consise selection. Proffering the boldly bohemian with no shortage of quirky prints, their newly launched e-commerce portal harnesses the boutique's vivacious spirit — all conveniently online for your stay home shopping pleasure.

hink: Airy frocks from Sea New York, charming jewellery from Aurélie Bidermann, and our absolute favourite, the arresting pom-pom and tassel embellished lace-up sandals from Elina Linardaki that's handcrafted in Greece. But, what's an e-tailer worth these days without a solid sneaker range? Check out's cheeky curation and you'll be your own judge. Leaving you with a parting pro tip: Score a pair of Veja fairtrade velcro kicks to refresh your sneaker game, done and dusted before you're even out of those comfy pyjamas. 

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