Roger Vivier’s Fashion Games campaign featuring the Viv’ Run sneakers pokes fun at the endurance nightmare that is Fashion Month
Fatigue, but make it fashun
Fashion editors drawing analogies between Fashion Month and marathons — not the fitness-friendly 21st century variety, but the Ancient Greek sort whose originator died upon completion — is hardly newsworthy. But shoe house Roger Vivier has put a playful spin on an old complaint for its Fashion Games campaign for SS19, in which model Ming Xi, illustrator Langley Fox Hemingway and influencers Caroline Daur and Dana Hourani run around Paris landmarks wearing floaty ballgowns and the brand's Viv' Run trainers. Gloriously impractical and faintly ridiculous, just the way we like it.