Defying gravity: Puma x UEG autumn/winter 2016
This side up
Up next on Puma’s roll call of collaborations — avant-garde Polish label UEG, known for its stark monochromatic palette and ultra-minimalist sensibilities. Marking UEG’s Puma debut, the collection features futuristic footwear and performance wear. Expect anti-gravity-inspired sweaters, T-shirts, shorts, as well as reinvented Puma Court Play sneakers.
Known for their strict manifesto on utility, uniformity, and simplicity, UEG clearly translates this to their Puma iterations. The collaborative range draws inspiration from astronautical attire, so think structured neoprene, hi-tech fabrics, reflective accents, heat-pressed labels, and a utilitarian approach. Serving as a metaphor of cosmic exploration, the lineup boasts a strong visual language that defies convention and restrictions.
The Puma x UEG AW16 collection will be available at Limited Edt, Pedder on Scotts, and Leftfoot from 24 September onwards.